Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Come join our webinar where we'll dive into the current trends in counterfeit products and effective ways of protecting your brand on social media. Learn how new evasion techniques are shaking up the traditional detection methods and find innovative strategies to keep your brand safe. With insights from Meta and Red Points, this session is a must-attend for brands dealing with digital brand harm.
Attendees of this webinar will learn:
- The current trends and evasion techniques in counterfeit and advertising on social media including fake ads, mobile-only counterfeit shops, hidden auctions, and social media-first user acquisition.
- About Meta's comprehensive approach to brand protection and their latest brand protection tools.
- How collaborative efforts between Meta, brands, and service providers combat brand harm.
- About success stories from Red Points’ partnership with Meta in brand protection.
Speakers:
Becca Felsenthal
Associate General Counsel, IP
Meta
Becca Felsenthal is an Associate General Counsel, IP at Meta, advising on intermediary liability issues involving trademark infringement and counterfeiting on Facebook and Instagram. Prior to Meta, she counseled technology, sports, and retail businesses on litigation and intellectual property matters.
Anson Fraser
Product Marketing Manager, Business Integrity
Meta
Anson Fraser is a Business Product Marketing Manager on Meta's Cross-Meta Integrity (XI) team. His day-to-day work focuses on marketing Meta's brand protection solutions — and helping businesses resolve a variety of brand issues, including business impersonation, intellectual property infringement, and scams.
Daniel Shapiro
SVP of Brand Relationships & Strategic Partnerships
Red Points
After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms, and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Moderator:
Jennifer Hanks
Senior Director, Brand Protection
AAFA
As the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues, Jennifer Scoggins Hanks serves as the staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities.
Jennifer’s unique background of public policy, advocacy, coalition management, and strategic communications experience was earned serving across a series of bicoastal public and private sector positions, including with a Washington D.C. public affairs firm, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.
Unable to join on May 9?
Register for the webinar to receive an email containing the direct link to access the recording of the webinar and a link to the PDF version of the presentation. The email will be sent 1-3 days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong