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Networking Functions – Please add the functions you plan to attend to your registration.

This rate is only open to non-industry spouses/significant others of a paid attendee.
2/28/2018 2:00 PM - 3/1/2018 10:00 PM
2/28/2018 2:00 PM
5:00 PM - 6:30 PM
2/28/2018 5:00 PM
12:00 PM - 1:00 PM
3/1/2018 12:00 PM
Smithsonian National Museum of Natural History
6:00 PM - 10:00 PM
3/1/2018 6:00 PM

Event Details

Executive Summit 2018

Join us for presentations and conversations with inspirational business leaders and policy makers at the Executive Summit!
AAFA’s Executive Summit brings together senior level executives around the U.S. from retail, apparel, footwear, and fashion accessory brands for two days of thought-provoking dialogue. Brands, retail, and the entire business paradigm experienced both profound disruption and great innovation over the past several years. And there is more to come. In 2018, the Executive Summit – REBOOT, REIMAGINE, REINVENT – will focus on thriving in the face of great change, and growing through innovation and creative leadership.

Can’t miss sessions:  

Digital, Connected and In Demand
A Million Markets of One
Retail Reboot
Fireside chat with Angela Ahrendts, Apple’s Senior Vice President of Retail


Angela Ahrendts
Angela Ahrendts
Apple Retail
Darren Coil
Darren Coil
Microsoft Corporation
Rachel Mushahwar
Rachel Mushahwar
Ananth Raman
Ananth Raman
Harvard Business School
Jackie Soffer
Jackie Soffer
Jim VandeHei
Jim VandeHei
Matthew Zeiler
Matthew Zeiler
Clarifai, Inc.
Bowen Zhou
Bowen Zhou

Check back for the full lineup of speakers and detailed agenda!

Registration Rates

AAFA Member   $2495.00
Second Person or More from Same Member Company   $2195.00
Non-member   $4995.00
Spouse/Guest (not from the industry)   $425.00

Cancellation Policy: No refunds will be issued after February 14, 2018. Substitutions are allowed.

Hotel Details

The Watergate Hotel
2650 Virginia Avenue, NW
Washington, DC 20037

Please click here to make your room reservation directly with the Watergate Hotel at AAFA's negotiated rate of $285 per night (plus taxes & fees). The AAFA guest room block cut-off date is February 5, 2018; however, the room block may sell out prior to this date. Once the block is sold out, rooms and rate cannot be guaranteed.

Sponsored by

Leader Circle Sponsors:

Diamond Sponsors:


Platinum Sponsors:

Gold Sponsors:

Alvanon        A&E        Oracle NetSuite        Setlog

Program Guide Sponsor:

Customized Brokers, a CROWLEY Company

Industry Sponsors:



Sponsorship opportunities are available and reserved for AAFA member companies. Supplier members can choose from tailored packages that offer prime access to executive networking or single, exclusive sponsorships that enhance corporate visibility. Brand and retailer members can take advantage of our popular registration and corporate recognition package. For more information contact Megan Balkovic.


Susan Lapetina

2/28/2018 - 3/2/2018
The Watergate Hotel 2650 Virginia Avenue, NW Washington, DC 20037