Optimize Customer Engagement and Sustainability
The foundation to a great customer experience is the quality of the product. The most basic expectation of every consumer is that the product Works. A recent (informal) survey of 24 “C-level” executives (Chief - Merchandising, Marketing, Digital, Transformation- Officers), asked participants to rank the following attributes in terms of importance to customer acquisition, retention and satisfaction – Quality, Price, Sustainability, Brand Image and Customer Service. Quality was rated #1 by 22 of the executives.

In this webinar, attendees learned how C-level executives in various roles (Merchandising, Marketing, Digital, Transformation) view the relative importance of product quality compared to other factors like price, sustainability, brand image, and customer service.
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