Where & How Counterfeiters Target Fashion Shoppers in 2025
The 2025 Counterfeit Buyer Teardown is the largest study of its kind, commissioned by Red Points. It analyzes the behavior of 2,000 U.S. consumers who purchased counterfeit products online. The study shows that a whopping 61% bought fakes unintentionally, and among them, 52% ended up with fake fashion items.

In this webinar, Red Points broke down:
- What made e-shoppers trust fake listings and websites?
- How counterfeit fashion products are most commonly discovered.
- To what extent does AI influence counterfeit discovery and purchase decisions?
- Whether shoppers come back after being duped or walk away for good.
- Top techniques infringers use to mislead shoppers into buying fakes online.

As fake fashion products become harder to detect and easier to scale with AI, understanding shopper behavior is more important than ever. Attendees gained exclusive insights to future-proof their protection strategy and strengthen consumer trust in 2025!
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