Advocacy that fits.

Representing more than 1,000 world famous name brands, we are the trusted public policy and political voice of the apparel and footwear industry, its management and shareholders, its three million U.S. workers, and its contribution of more than $350 billion in annual U.S. retail sales. See who relies on our expertise and support by checking out our member directory.

Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.


Supply Chain & Sourcing

AAFA galvanizes the industry to build upon strong supply chain and sourcing commitments – including the highest ethical and responsible standards – so that members, consumers, workers, and the environment will thrive.


Trade, Logistics, & Manufacturing

AAFA advocates for clearly defined and transparent trade, logistics, customs, and manufacturing policies that benefit our industry while raising awareness of the our industry’s impactful contributions to the American and global economy.





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