Maureen Storch joined the American Apparel & Footwear Association (AAFA) in 2007 and leads the organization’s membership growth, retention, and engagement strategy. She leads AAFA’s core operational initiatives that enhance the value and experience of membership, and she represents the association on the Boards of Directors of the AAFA Education Foundation and the YMA Fashion Scholarship Fund.
Under Maureen’s leadership, AAFA has more than doubled its membership dues revenue, reflecting her success in strengthening the association’s value proposition and expanding its reach across the apparel and footwear industry. She also played a key role in AAFA’s successful integration of the Hosiery Association in 2013, broadening the association’s representation across important industry sectors.
Maureen brings extensive executive experience from across the apparel and textile industries. Before joining AAFA, she co founded Global Nexus, Inc., an international marketing and sourcing consultancy, where she served as CEO. Prior to that, she was Director of Global Operations for ASAP Global Sourcing, forging and managing strategic alliances with manufacturers and industry associations worldwide.
Earlier in her career, Maureen held leadership roles at Tommy Hilfiger—overseeing national sales—and at the Coca Cola apparel brand, where she managed sales and marketing. She began her career as a Sales Representative with the Merona Sport division of Oxford Industries.