Advertise: Weekly Brief 

Each week on Tuesday, AAFA releases apparel and footwear industry headlines, highlights AAFA policy updates, and features resources and events. Unique positioning in AAFA’s newsletter maximizes your corporate visibility and puts you directly in front of a global audience seeking solutions to their business challenges. AAFA member and non-member companies are eligible to place ads. 

Advertisement Options

Placement: Top, middle, or lower sections
Quantity: up to 6 ads per issue/average 50 issues per year. Issue buy-outs are not allowed. 
Duration: ads run consecutively in increments of 4, 12, or 24 weeks
Sizes: 2, half- and full-width 

Audience Profile

  • 35,200 members and non-members representing brands/retailers, suppliers/service providers, state/federal government, & university/academic faculty from the global apparel, footwear, & sewn products space.
  • 34% average unique open rate.
  • 98% average successful delivery rate.

Publication Schedule

The AAFA Weekly Brief is distributed each Tuesday (dates may be subject to change). Artwork, links, and payment are due the Friday before the newsletter releases. Artwork change fees are waived for AAFA members.

Specifications

  • Ads display at 300 W x 100 H or 600 W x 160 H pixels.
  • Larger images will be sized down to fit the space. Images that do not fit this ratio will need to be resubmitted in the correct size.
  • File types accepted: .JPG and .PNG only.
  • No animation, Flash, or .GIF files allowed.
  • Max file size is 100 KB.
  • File must be a minimum 72 dpi.
  • File must be created/saved in RGB color mode. No transparent images.
  • Font size should be a minimum of 10 pts depending on the font family. Avoid using serif fonts.
  • Advertiser supplies URL that ad should link to.
  • Click-thru tags are accepted, such as UTM codes, as built through Google UTM builder.
  • Third Party Javascript/iFrame tags are not accepted because ads are delivered through email.

Rates

Contact advertising@aafaglobal.org for pricing and availability. AAFA member companies save an average of 50-60% off the non-member rate.