Advertise: Weekly Brief Newsletter 

The AAFA Weekly Brief features apparel and footwear industry headlines, highlights AAFA policy updates, and promotes its resources and events. Unique positioning in this newsletter maximizes your corporate visibility and puts you directly in front of a global audience seeking solutions to their business challenges. AAFA member and non-member companies are eligible to place ads. 

Placement: Top, middle, or bottom sections (based on number of events being promoted)
Quantity: up to 6 ads per issue/12 issues per year. Issue buy-outs are not allowed but multiple issues may be purchased at once.
Sizes: 2, half- and full-width 

Audience Profile

  • 24,000+ members and non-members representing brands/retailers, suppliers/service providers, state/federal government, & university/academic faculty from the global apparel, footwear, & sewn products space.
  • 51% open rate; 33% average unique open rate.
  • 98% average successful delivery rate.

Publication Schedule

The AAFA Weekly Brief is distributed each Tuesday (dates may be subject to change). Artwork, links, and payment are due the Friday before the newsletter releases. Artwork change fees are waived for AAFA members.

Specifications

  • Creative accepted: .JPG and .PNG files.
  • No animation, Flash, or .GIF files or transparent images allowed.
  • Ad sizes:
    • Full-width = 1500 W x 400 H pixels; ads display at 600 W x 160 H.
    • Half-width = 750 W x 400 H pixels; ads display at 300 W x 160 H.
    • Images that do not fit this ratio will need to be resubmitted in the correct size.
  • Max file size is 700 KB.
  • File must be a maximum 300 dpi.
  • File must be created/saved in RGB color mode.
  • Font size should be a minimum of 10 pts.
  • Avoid using serif fonts.
  • Advertiser supplies URL that ad should link to.
  • Click-thru tags are accepted, such as UTM codes which can be built through Google UTM builder.
  • Third Party Javascript/iFrametags are not accepted.

Rates

Contact advertising@aafaglobal.org for pricing and availability. AAFA member companies save an average of 50-60% off the non-member rate.