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Event Details

Webinar: Licensing - Protecting Your Brand's Reputation

This webinar will share best practices and address how licensors and licensees can use quality control and monitoring to protect their brand.

Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Licensing can expose your brand to a high level of risk. During this informative webinar, TÜV Rheinland will share best practices to help ensure the quality and compliance of your brand’s licensed products. We will discuss licensor and licensee responsibilities and how monitoring and varying levels of control come into play when protecting your brand. Attendees will also learn how to protect consumers from potentially hazardous products that do not meet the quality and safety standards of the brand’s products.

Attendees will learn about:
  1. Licensor responsibilities
  2. Licensee responsibilities
  3. Licensing philosophy, monitoring, and best practices


Eric Tarnow
Regulatory & Product Compliance Manager
TÜV Rheinland

Eric is the Regulatory and Compliance Manager for Toys and Children’s Products, Hardlines & Softlines, for TÜV Rheinland North America. He has 25 years of broad experience in global quality and regulatory responsibilities for children’s products which includes positions with Children’s Television Workshop (now Sesame Workshop), Eden Toys, Carter’s, and Recall Results. His background and expertise include manufacturing, retail, licensing, premiums / promotional products, as well as product safety, design, manufacturing, testing, lab operations, and quality and social compliance.

Martin Brochstein
SVP Industry Relations and Information
International Licensing Industry Merchandisers’ Association (LIMA)

Marty is responsible for LIMA’s information resources, as well as many of its educational  efforts, such as the year-round webinar program and the extensive Licensing University seminar program that takes place each year in conjunction with the Brand Licensing Expo in Las Vegas. He also heads up LIMA’s research and publishing operations, and speaks regularly at conferences and seminars around the world on a wide range of licensing- and retail-related issues, writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing and branding. A graduate of Boston University, Marty joined LIMA in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business.


Steve Lamar
Executive Vice President

As Executive Vice President, and as liaison to AAFA’s Government Contracts Committee, AAFA’s Government Relations Committee, and AAFA’s Brand Protection Council, Stephen E. Lamar is responsible for the design and execution of AAFA lobbying strategies on a series of issues covering government procurement, counterfeiting/intellectual property rights, international trade, market access, customs, labor, environment, and product safety. In these roles, Steve also advises AAFA member companies on legislation and regulatory policies affecting the clothing and footwear industries. In addition, Steve serves as the liaison to AAFA’s Legwear Committee. Prior to AAFA, Steve was a trade analyst at the U.S. Department of Commerce. Before joining the Commerce Department, Steve served for two years as a Peace Corps Volunteer in the southern African country of Botswana. Steve is President of the Washington International Trade Association. He holds a Bachelor of Arts Degree from Colgate University and a Master of Arts Degree in International Affairs (with a concentration on African politics and international trade) from George Washington University.



Sponsored by:

7/26/2017 2:00 PM - 7/26/2017 3:00 PM