Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate. Only individuals who register will receive a copy of the PDF presentation and link to the recorded program.
What is the first feature you look at when picking out your clothing? Many consumers would say color. But what exactly is color? Why is color so important? The goal of this webinar is to discuss all things color, from color perception to dyeing and everything in between. Key topics covered in this webinar include: defining color, how the eye sees color, the dyeing process on different materials, color standards, color matching, and other color evaluations and tests.
Attendees of this webinar will learn about:
- Color Perception - How the Human Eye Sees Color
- The Dyeing Process and Color Matching
- How to Evaluate Color
Business Unit Manager - SoftLines
UL Consumer and Retail Services
George has more than 25 years of experience in product management, merchandising, marketing, sales management and operations; primarily in athletic apparel, performance footwear and accessories. He has undergraduate and graduate degrees from UNC-Chapel Hill and UNC-Greensboro as well as has received advanced textile training from NC State University. George has held senior level management positions with Nike, Adidas, Russell and most recently New Era.
Director of Color
Consumer Testing Laboratory (CTL) - A UL Company
Andrew has more than 30 years of experience in color, textiles, product development, and dyeing / finishing. His specific expertise is in developing and managing Retail Color Management Programs to custom fit the retailer or brand. Andrew has a textile degree from NC State University. He is a Senior Member of AATCC and serves on the AATCC Education Advisory Board and RA36 Color Measurement Subcommittee.
Senior Vice President, Education & Corporate Marketing
Susan leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.