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Event Details

Webinar Consumer-Centric Approach To Online Brand Protection

See how the right technology and best practices can ensure online markets are as clean as possible from counterfeit, pirated, or grey market listings.
Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
It probably comes as no surprise to brand owners that there has been a surge in counterfeit goods sold online in recent years. Research shows that 23 percent of consumers unknowingly purchase counterfeits, and most are well-intentioned buyers that recognize the value of acquiring the genuine article. Brand owners, meanwhile, are under increased pressure to redouble their brand protection efforts or risk lost revenue and a damaged reputation with consumers. 

With consumers squarely in the crosshairs of fraudsters and brandjackers, brand owners can turn to advanced technology to implement an effective consumer-centric approach to brand protection. Please join MarkMonitor brand protection expert, Charlie Abrahams, as he discusses how with the right technology and best practices, you can ensure that the most visible pages in search listings, marketplaces, and paid search ads are as clean as possible from counterfeit, pirated or grey market listings.

Attendees of this webinar will hear about:
  • The technologies that drive consumer-centric brand protection, from infringement monitoring to predictive threat-level analyses.
  • The importance of identifying the most egregious brand offenders to prioritize enforcements and remove infringing items.
  • Best approaches that can help you end the “whack-a-mole” game with counterfeiters.  
Speaker:
Charlie Abrahams
Senior Vice President, Worldwide Sales
MarkMonitor

Charlie is a recognized and energetic executive with an established record of creating a strong European presence for leading global technology companies. His experience includes re-building and running the EMEA organization for Network General Corporation after its divesture from Network Associates, during which he grew the organization’s revenue significantly. Previously, he was hired by Plumtree Software (later acquired by BEA) to create the European business from scratch, signing on Global 100 customers and adding consulting services. Abraham’s prior experience also includes executive positions at Amdahl Corporation, IBM and Burroughs Machines. Based in London, Abrahams has a Master’s degree with honours in economics and sociology from Cambridge University and held a scholarship to King Edward’s School in Birmingham. 
Moderator:
Christina Mitropoulos
Government Relations Representative
AAFA

As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College.
Sponsored by:
When
10/5/2017 2:00 PM - 10/5/2017 3:00 PM
Where
Eastern Time Online