Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Consumers around the world look at sustainability issues differently, depending on their particular environmental, legislative, and cultural context. Consumers in Asia have well formed opinions on the importance of environmental and social responsibility while those in North America, well, not so much. OEKO-TEX will share key findings from a recently conducted, 10-country consumer survey.
Attendees of this webinar will:
- Hear how perceptions about sustainability differ across the globe.
- Learn factors that may influence those attitudes.
- Identify different information needs consumer segments may have.
Trish began working with OEKO-TEX more than 12 years ago when the International OEKO-TEX Association opened its U.S. offices. She is responsible for the Association's marketing communications efforts. Prior to joining OEKO-TEX, she held executive level marketing positions at a variety of apparel and accessories brands including Hanes, Goody, Russell Athletic, and No nonsense.
Ellen is the founder of Anerca International Inc., a consumer research and consulting company with clients in Canada, Europe, and the United States. A former cultural anthropologist, Karp is known for her understanding and interpretation of global socio-cultural trends. Karp is an expert on the growing consumer interest in textile sustainability in relation to textiles. She has conducted her own research with consumers throughout North America and, in early 2017, was engaged by OEKO-TEX® to conduct a global consumer study with more than 11,000 consumers in ten countries. Conducted in commemoration of their 25th Anniversary, the OEKO-TEX study is the first of its kind to report on textile sustainability from a strictly consumer perspective.
Sponsorship Development Manager
Megan is an experienced association professional who supports AAFA’s sponsor program, fosters sponsor development, and facilitates webinars. Prior to joining AAFA, Megan directed the governance, volunteer, and membership programs for the Association of Clinical Research Professionals. She also spent eight years cultivating corporate and individual sponsorships and managing pre-college engineering and math education programs with the Junior Engineering Technical Society and MATHCOUNTS Foundation. Megan holds a Bachelor of Arts in Psychology from Carson-Newman University in Jefferson City, Tennessee.