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Event Details

Webinar: Managing Brand Success in an Unpredictable World

The apparel and footwear industry is constantly evolving. Join this webinar to learn about future trends and opportunities for gains in market share.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


The only thing we can consistently predict about the future is that it will be different and the apparel and footwear industry is not immune to this uncertainty. As market conditions continually evolve and change it is essential for brands to position themselves for success. Savvy business flexibility coupled with technical agility equips apparel companies to both react and lead these changing market conditions. 

In this webinar we will:
  • Examine some of the key emerging business challenges threatening brands, including the prospect of trade wars, IT hacks, Gen Z demographics, emerging CRM privacy legislation, and the so-called Retail Apocalypse. 
  • Explore the underlying opportunities presented by these challenges, around supply chain agility, platform security, new approaches to marketing and reinventing the retail store.
  • Highlight approaches and strategies to exploit these opportunities for gains in market share and profit. Scrutiny will be focused on real time data, cost and financial impact analysis, procurement dexterity, platform security and compliance as well as flexibility within multi-channel operations and changing marketing compliance in our brave new world. 


Craig Harris

Craig Harris is the AFA Industry Principal at NetSuite, a recognized specialist in Apparel, Footwear and Accessories for fashion and outdoor brands. He brings 30-years of retail IT solutions experience and has worked alongside a wide spectrum of retail and apparel companies of all sizes. He plays an important role to help insure NetSuite continues apace the technology revolution that drives the apparel industry forward.


Corinne Suder
Program Director

Corinne Suder is an experienced meeting and event planner, responsible for managing and executing the logistics for AAFA’s domestic and international conferences, seminars, and committee meetings. She also produces one of AAFA’s signature C-suite programs, the Executive Summit. Prior to joining AAFA, she spent nearly ten years with the National Football League Players Association as Programs Manager of the Retired Players Department. 

Sponsored by:

8/2/2018 2:00 PM - 8/2/2018 3:00 PM