Sign In to Register


Webinar: Setting the Foundation for Business Growth with PLM

This webinar will provide you the steps your company needs to take before pushing the PLM start button.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Join this webinar to hear from Bob Stevens, an IT professional with 15 years experience in the fashion industry, who has led four Product Lifecycle Management (PLM) implementations at some of New York’s leading fashion brands. Bob will share tips on how to best select a PLM vendor and how to make a successful implementation that yields immediate ROI. He will share examples of how a leading denim company set the foundation for business growth in a fiercely competitive environment with PLM.
Attendees of this webinar will learn:
  • How to set up the foundation for growth in a highly competitive environment.
  • How to manage multiple brands without adding complexity.
  • How to evaluate the right time for PLM or a PLM upgrade.



Bob Stevens
IT Expert
Fashion & Apparel Industry 

Bob is an IT professional who has spent the last fifteen years in the apparel and fashion industry. He has held several positions in leading apparel brands like Nine West and Coach.  His focus has been PLM (Product Lifecycle Management) systems and he has implemented some of the most well-known vendors in the space. 


Susan Lapetina
SVP, Education & Corporate Marketing 

Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits.

Sponsored by:

1/23/2019 2:00 PM - 3:00 PM