Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Data-intensive online brand protection programs are growing among brand owners in the fight against product counterfeiting. While vital for online brand enforcement, it can also provide tangible benefits outside of brand protection operations. Data contribution from other organization components, outside of brand protection, can also significantly enhance online brand enforcement processes. This webinar will explore the importance of both exploiting the results of powerful online brand protection across the organization as well as effectively leveraging internal data sources to improve online brand enforcement effectiveness.
Attendees of this webinar will:
- Identify several organization components (outside of brand protection) that can typically benefit from online brand protection data.
- Identify potential sources of business process information within an organization that can be used to enhance online brand enforcement efforts.
- Identify online enforcement-derived data that typically has long-term value to offline brand enforcement efforts.
Speakers:
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Michael LeMieux
Brand Protection Consultant
Yellow Brand Protection
Michael LeMieux serves as a Brand Protection Consultant at Yellow Brand Protection. Mr. LeMieux recently retired from the FBI as a Supervisory Special Agent for the FBI’s IPR program at the National Intellectual Property Rights Coordination Center. At the IPRC, Mr. LeMieux managed FBI investigations involving theft of trade secrets; counterfeit goods that pose a threat to health and safety; and copyright and trademark infringement cases. During his 20-year FBI career, Mr. LeMieux specialized in intellectual property rights, financial crime, public corruption, antitrust, and domestic terrorism. During his FBI career, Mr. LeMieux served in two field offices and two headquarters divisions, and as a supervisory instructor at the FBI Academy. Mr. LeMieux began his federal law enforcement career with the Bureau of Indian Affairs. Mr. LeMieux is a Certified Fraud Examiner and he also serves as a Law Enforcement Fellow with Michigan State University’s Center for Anti-Counterfeiting and Product Protection.
Moderator:
Christina Mitropoulos
Government Relations Representative
AAFA
Sponsored by: