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Event Details

Webinar: Build Online Presence For Customers Not Impostors

Brand reputation is under constant threat in the digital world, and domain management is the first line of defense to prevent abuse.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

Today more businesses recognize the importance of reaching out to an international audience around the world to reach their customers and increase brand awareness. Brand reputation is under constant threat in the digital world, and domain management is the first line of defense to prevent abuse. Without a comprehensive domain management solution in place, companies can struggle to build and enhance brand awareness, keep costs in check, and protect critical domain assets. 

Attendees of this webinar will learn:
  • The top trends to prepare for and incorporate into your domain management strategies
  • Tips for developing a comprehensive domain management strategy. 
  • Best practices for securing and protecting your brand online. 

  

Speakers:

 
Brian J. King
Director of Internet Policy and Industry Affairs
MarkMonitor

Brian J. King is Director of Internet Policy and Industry Affairs at MarkMonitor®, part of Clarivate Analytics®, where he is a vocal advocate for internet policy that protects the intellectual property rights and promotes the interests of MarkMonitor and its customers. Prior to joining MarkMonitor, Brian spent nine years at CSC Digital Brand Services®, most recently as Associate General Counsel and Global Head of Vendors, TLDs, and Compliance. He is currently serving a term on the International Trademark Association (INTA) Data Protection Committee, having previously served on INTA’s Internet Committee, and is currently active with ICANN’s Intellectual Property Constituency.  

Sherry Hildebrand
Global Relationship Manager
MarkMonitor

Sherry has over 17 years of experience working on strategic projects with various stakeholders. She is currently responsible for managing gTLDs for MarkMonitor including overseeing the launch of new gTLDs on behalf of MarkMonitor. She cultivates relationships with industry partners for MarkMonitor's Domain business. Sherry began her career at MarkMonitor managing large, complex domain portfolios and helping clients develop strategies. 

Moderator:

Susan Lapetina
Senior Vice President, Education and Corporate Marketing
AAFA

Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.

Sponsored by:



When
5/15/2019 2:00 PM - 5/15/2019 3:00 PM
Where
Online