Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Visibility between retailers, brands and suppliers pave the way to more effective decisions, improved trust and increased consumer confidence. The result is a greater competitive edge and more opportunity to grow your business. Hear from Marsha Dickson, President and Co-Founder of Better Buying™ and Irma Ayers Professor of Human Services in the Department of Fashion and Apparel Studies at the University of Delaware.
Better Buying’s goal is to support data-driven transparency of purchasing practices so that buyer, supplier and purchasing-related activities support a sustainable partnership. As companies search for ways to align transparency and collaboration, modern solutions such as Product Lifecycle Management (PLM) come to the forefront as a crucial part of a company’s growth initiatives.
Join us to learn how data can impact the ability of buyers and suppliers to improve purchasing and manufacturing practices for a mutually beneficial outcome.
Attendees of this webinar will:
- Learn how data from buying processes can impact the ability of buyers and suppliers to improve purchasing and manufacturing practices for a mutually beneficial outcome.
- Understand how the absence of transparency and collaboration compromise the realization of shared goals.
- Discover how innovative PLM solutions support Better Buying practices and sustainability.
Irma Ayers Professor of Human Services,
Department of Fashion and Apparel Studies
University of Delaware
Marsha Dickson, President and Co-Founder of Better Buying and Irma Ayers Professor of Human Services in the Department of Fashion and Apparel Studies at the University of Delaware. She is widely recognized as a global academic leader for her research, teaching, and practical engagement in social responsibility and global supply chains in the apparel industry.
Dickson's research examines the efforts of apparel brands and retailers to ensure the products bearing their names are manufactured under good working conditions and labor standards that protect workers' rights and the environment.
She was a board member of the Fair Labor Association, a non-governmental organization originally formed by President Clinton to improve working conditions in factories around the world, and she spearheaded the creation of UD's online graduate certificate in Socially Responsible and Sustainable Apparel Business, a program that is the first of its kind.
Senior Vice President, Education and Corporate Marketing
Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.