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Event Details

How Search Engines Can Support Brands and Fight the Fakes

Working directly with apparel and footwear brands, search engines have the ability to maximize intellectual property and consumer protections.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

Working directly with apparel and footwear brands, search engines have the ability to maximize intellectual property and consumer protections.  

Yet, with up to 60% of search engine results linking to online locations that infringe IP, including selling counterfeits, these locations can trap consumers into paying for products that are illegal, substandard or unsafe. This puts consumers at risk, destroys trust in brands, and diverts revenue from legitimate businesses. Ceasing this unlawful activity and building a cooperative network that supports a brand’s authenticity and protects the global consumer requires a concerted and collaborative industry resolution.  This webinar discusses where the risks are, and how search engines can support fighting the fakes. 
 
Attendees of this webinar will learn:

  • What is happening online, with practical case study examples on issues affecting the pharma, sports, consumer product, motoring and electrical sectors.
  • The case law that shows how search engines can be required to do more.
  • Next steps that brands can take to achieve greater cooperation from search engines.

  
Speakers:

Simon Baggs       
CEO                   
Incopro

Helen Saunders 
Chief Product and Customer Solutions Officer
Incopro

Dan Glover       
Partner             
McCarthy Tetrault LLP


Moderator:

Christina Mitropoulos
Government Relations Representative
AAFA

As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College.

Sponsored by:




Helen Saunders  
CPCSO          
Incopro

Chief Product and Customer Solutions Officer at Incopro
Helen Saunders  
CPCSO          
Incopro

Chief Product and Customer Solutions Officer at Incopro
 
When
10/8/2019 2:00 PM - 10/8/2019 3:00 PM
Where
Online