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Connecting Brands & Consumers Through Product Authenticity
This webinar will explain how to enhance consumer engagement through securing your product’s authenticity.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
This webinar will explain how to enhance consumer engagement through securing your product’s authenticity. We'll explore and compare various technologies that protect your brand at the product level from counterfeiting; demonstrate how to leverage these technologies to tell your unique story directly to consumers using exclusive content, product registrations, loyalty program memberships and more; show how to promote sustainability and circularity to tell the product’s story from sourcing to recycling to up-selling; and reveal how to turn products into a new direct-to-consumer sales channel that powers tap-to-purchase, exclusive product drops, and much more.
Attendees of this webinar will learn:
How to establish consumer confidence through product authenticity.
Best practices for establishing product journey tracking and telling your brand's story.
How to turn products into a new direct-to-consumer sales channel that power tap-to-purchase and more.
Digital Operations Director
Adam Cusumano is Digital Operations Director for OpSec Security. In his role, he is responsible for the strategic direction of several software products in OpSec’s digital product portfolio and leads a dedicated global professional services team responsible for architecting, delivering, and supporting clients who utilize OpSec's digital products and services. Adam has worked for OpSec for 8 years, with a total of 13 years in industry as a digital project management specialist. Adam received his MBA from Liberty University.
Co-founder and CEO
Mikhail Damiani is the co-founder and CEO of Blue Bite, a B2B software platform that connects brands and consumers through products. His industry acumen was initially honed at GCA Savvian in investment banking, where he focused on mergers and acquisitions within the tech sector. Realizing that mobile devices would play a significant role in the information age, Blue Bite was launched in 2007, and has evolved into a leader in connecting people with information through IoT.
Recognized by the United Nations in 2014 with a Leadership Award in the area of ‘Driving social change through media’, Mikhail currently leverages his extensive knowledge of mobile and software technology to lead all aspects of Blue Bite’s business and operations. He spearheads the company’s strategy to advance its market leadership. Mikhail received his degree in Finance and Management from The Stern School of Business at New York University.
Manager, Brand Protection & Manufacturing Initiatives
As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College.
9/10/2020 2:00 PM - 9/10/2020 3:00 PM
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