Webinar: Vera Bradley’s Covid-19 Digital Transformation Journey
August 19, 2021
2:00 PM EST to 3:00 PM EST | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


For many brands and retailers, COVID-19 was as much an accelerant as it was a disruptor, with some completely transforming their business and systems landscapes in a matter of months to remain competitive. One such retailer was Vera Bradley, who completed what would have been a four-year digital transformation journey to the cloud in only eleven months.

Join these three speakers, plus AAFA, for a discussion on how forward-thinking retailers can leverage cloud technology to fuel their own digital transformation efforts, and in the process win their customers’ hearts and loyalty.

Attendees of this webinar will learn:
  • How retailers can leverage cloud technology to mitigate risk, prepare for disruptions, and increase speed to market.  
  • How business leaders can develop strategic partnerships with IT and technology partners to achieve business goals.
  • The impact of digital transformation projects on customer experience – and how accelerating that timeline provides a competitive advantage.
Adam Fox 
Chief Information Officer 
Vera Bradley 

Adam Fox is the Chief Information Officer of Vera Bradley where he provides oversight and leadership for the company’s business applications and information technology infrastructure. With over 21 years’ experience in retail technology, Fox routinely implements programs that create a competitive advantage for the company, while strengthening cross-functional relationships with business users. In 2021, he was named the RIS CIO of the year for his work spearheading the retailer’s digital transformation, as well as quickly implementing appointment-based selling during the disruption of the pandemic. 

Mike Pereira
Vice President
Sunrise Technologies
Mike Pereira, Vice President of Sunrise Technologies, has a long history in fashion, apparel, and textile manufacturing. It was his work as the Supply Chain Project Manager at Hanes Brands that caught the attention of Sunrise’s founder and President. As one of Sunrise’s longest-serving employees, Mike has dedicated over 20 years to help leading brands like VF Corp, Patagonia, FILA, and many other global organizations in the apparel and fashion space to digitally transform their business operations.

Sheila Bothwell 
Retail & Consumer Goods Industry Leader, US Corporate Business 
Sheila Bothwell is the Retail & Consumer Goods Industry Leader, US Corporate Business at Microsoft. With over 13 years' experience guiding industry-leading retailers through their digital transformation initiatives, Sheila's passion is focusing on understanding retailers’ drivers, pain points and aspirations for the future. Throughout these partnerships, she obtained industry expertise and now supports Microsoft's corporate business for retail and consumer goods. Sheila routinely is relied upon for her thought leadership and skill in developing highly effective business partnerships.


Susan Lapetina
Senior Vice President, Education and Corporate Marketing

Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.