Webinar: Why RFID is the Foundation for all Retail Technology
October 14, 2021
2:00 PM EST to 3:00 PM EST | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Retail technology priorities have rapidly changed and will continue to evolve as the world moves past the events of the last year.  Consumer behavior has driven this, both with the shift to online shopping, but also in their lack of brand loyalty.  

To combat this, retailers and brands are rightly investing in enhancing their customers' shopping experiences, but are their priorities in the right place?  Perhaps, but without knowing what product they have, and where it is located, the impact of these technologies can only go so far.  RFID adoption continues to improve, as C-Suite executives at leading brands and retailers realize the impact inventory visibility has on every technology investment. 

Retail is evolving quickly, consumer behavior is permanently changing, and all the technology investments in the world will not matter if you do not know where your inventory is.  

Attendees of this webinar will learn:
  • How RFID impacts all levels of a retail organization and their strategic investments.
  • Ways that accurate inventory helps keep up with retail technology innovations.
  • How building a business case and strategy around RFID is simple but critical.
Scott Reithmeier 
Manager, RFID Business Development 
Checkpoint Systems

Scott Reithmeier leads Checkpoint's RFID Business Development team for North America, working closely with leading retailers and brands on developing the strategy, business case and deployment of RFID technology to their enterprise.  Scott has been with Checkpoint for nine years, working in a variety of RFID focused roles from engineering, product support, and sales.  


Beth Hughes
Vice President, Trade and Customs Policy 

Beth Hughes is responsible for supporting the association's efforts on international trade and customs issues. Beth oversees AAFA’s Trade Policy Committee, as well as AAFA’s Customs Group. Before joining AAFA, Beth served for six years as senior director, international affairs at the International Dairy Foods Association. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.