Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
In this webinar, Keen Footwear and Red Points will share insights into the range of detection and removal techniques that brands can use to combat fake websites and stop the damage such websites can cause to brand reputation.
As social media sites and marketplaces have strengthened their brand protection efforts, bad actors have turned their attention to multi-brand websites and look-alike pages. Scammers can readily steal content and upload it under a fake domain in minutes for a variety of purposes, including diverting traffic, selling counterfeits or committing fraud. This webinar will explore a range of detection and removal techniques that brands can leverage to safeguard their domain and prevent potential reputational and financial damage.
Attendees of this webinar will learn:
- Top pre-emptive measures brands can take to protect their domains.
- New detection and removal techniques to tackle fake websites like sending cease and desist letters, CMS platforms etc.
- Real life examples from Keen on how they are dealing with this growing issues.
Speakers:
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Daniel Shapiro
VP of Brands Relations
Red Points
After working at Macy’s and eBay, Daniel joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
Jennifer Carman
Manager, Intellectual Property & Global Brand Protection
Fuerst Group, KEEN, Inc., Chrome Industries, Inc.
Brand Protection and Intellectual Property manager for KEEN, Inc and Chrome Industries with a demonstrated history of working in the footwear industry for over 10 years. Additionally, an experienced Creative Project Manager skilled in project management, problem solving, account relations, printed asset production and retail installations. Education includes: Project Management Certificate and Graduate Certificate in Sustainability from Portland State University and Bachelor of Arts in Philosophy from Oregon State University.
Moderator:
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Susan Lapetina
Senior Vice President, Education and Corporate Marketing
AAFA
Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.