Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Think you’re doing enough to protect your customer’s data? More than half (55%) of consumers recently surveyed think companies aren’t doing enough to protect their data. In research recently conducted by OpSec Security, 29% of respondents have suffered a data breach in the past year. In the US, that percentage rises to 43%. Despite consumers making their views on this subject clear, either brands are yet to take notice and implement change or bad actors are getting better at stealing data. It is clear - consumers believe the bulk of the responsibility for keeping them safe from bad actors lies with brands and businesses, rather than themselves. Join the experts at OpSec to learn how other organizations fight the rising tide of data breaches and protect themselves and their customers data online.
Attendees of this webinar will learn:
- How other organizations fight the rising tide of data breaches and protect themselves from falling prey to smishing and vishing attacks.
- What data is available to you to comprehensively monitor brand infringement online.
- How to collect actionable intelligence to protect your organization from targeted phishing, spearphishing, and business email compromise (BEC) type of attacks that commonly target corporate employees.
Speaker:
Bradley Muller
Vice President, Americas Sales
Opsec Security
Bradley Muller is a seasoned executive with 25 plus years of experience delighting Bradley has spent the last 10+ years with OpSec Online formerly MarkMonitor managing the Americas Sales team. In his prior role Bradley built the Strategic Accounts team which now roles into his Americas organization. Prior to OpSec Online, Brad led sales teams at Absolute Software, Gateway Computers and Merisel, Inc. Brad holds a Bachelor’s of Science in Business from UOP.
Moderator:
Jennifer Scoggins Hanks
Director of Brand Protection
AAFA
As the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues, Jennifer Scoggins Hanks serves as the staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities.
Jennifer’s unique background of public policy, advocacy, coalition management, and strategic communications experience was earned serving across a series of bicoastal public and private sector positions, including with a Washington D.C. public affairs firm, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.