Webinar: Reducing Manual Tasks using PLM Westmoor Manufacturing
August 18, 2022

2:00 PM ET to 3:00 PM ET | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Western lifestyle company Westmoor Manufacturing — owner of Rock & Roll Denim and Panhandle brands — had been using email, spreadsheets and pdf files in product development and the company was looking to improve efficiencies, standardize processes, and modernize throughout, prior to the pandemic.  Today, Centric PLM™️ is their central digital hub for all product development data. It is integrated with Westmoor’s ERP system which is connected to their e-comm platform. They have saved time and boosted efficiency and business execution, all while growing the business. 

“During the time that we all worked at home, the IT people found ways for us to get into our existing system but boy, was it clunky and slow. We all felt even better about the decision to move forward with PLM.” — Director, Project Management Office, Westmoor Manufacturing
Join AAFA as Ana Sylvia Legarreta, Lead Designer at Westmoor Manufacturing, talks with Matt Nakari of Centric Software® for a lively and frank discussion 
Attendees of this webinar will learn:
  • What the breaking point to finally let go of Westmoor’s manual processes was.
  • How to reduce labor-intensive tasks and errors in areas like costing, cut layouts and spec changes.
  • How Westmoor Manufacturing created a single platform for product data that flows in and out of ERP and e-commerce.


Ana Sylvia Legarreta
Lead Designer
Westmoor Manufacturing

Michael Kelly
Enterprise Software Consultant

Westmoor Manufacturing

Matt Nakari
Sales Director
Centric Software



Beth Hughes 
Vice President, Vice President, Trade and Customs Policy