Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
The 2025 Counterfeit Buyer Teardown is the largest study of its kind, commissioned by Red Points. It analyzes the behavior of 2,000 U.S. consumers who purchased counterfeit products online. The study shows that a whopping 61% bought fakes unintentionally, and among them, 52% ended up with fake fashion items.
In this webinar, we’ll break down:
- What made e-shoppers trust fake listings and websites?
- How counterfeit fashion products are most commonly discovered.
- To what extent does AI influence counterfeit discovery and purchase decisions?
- Whether shoppers come back after being duped or walk away for good.
- Top techniques infringers use to mislead shoppers into buying fakes online.
As fake fashion products become harder to detect and easier to scale with AI, understanding shopper behavior is more important than ever. Join us for exclusive insights to future-proof your protection strategy and strengthen consumer trust in 2025!
Attendees of this webinar will learn:
- What drives trust in fake fashion listings.
- To identify key channels and tactics that lead shoppers to counterfeit products, including the impact of AI.
- How fake fashion purchases affect brands’ bottom line and future purchases.
Speaker:
Daniel Shapiro
SVP of Brand Relationships & Strategic Partnerships
Red Points
After working at Macy's and eBay, Daniel joined Red Points to lead the company's strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. Daniel was a Senior Manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.
AAFA Host:
Jennifer Hanks
Senior Director, Brand Protection
AAFA
As the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues, Jennifer Scoggins Hanks serves as the staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities.
Jennifer’s unique background of public policy, advocacy, coalition management, and strategic communications experience was earned serving across a series of bicoastal public and private sector positions, including with a Washington D.C. public affairs firm, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.
Unable to join on June 30?
Register for the webinar to receive an email containing the direct link to access the recording of the webinar and a link to the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong