Webinar: Tariffs Today, Unknown Threats Tomorrow - How to Plan for The Global Supply Chain Shift

Wednesday, July 23, 2025
2:00 PM ET to 3:00 PM ET | Online

Audience:

Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

Fashion is no stranger to disruption, but the industry has now stepped into a new era where almost nothing is guaranteed. Recent events have shown just how quickly the fundamentals of creating, making, and selling products can shift in one market and cascade across to others. The United States is now beginning to see how far these changes can alter the core mathematics and the decision-making principles at the heart of brand and retail business models.

While the global industry reckons with tariffs and trade conflicts in the short term, these signposts are pointing to a deeper, more durable shift - one that requires American and global brands and their overseas partners to rethink not just their sourcing strategies, but their entire approaches to the future - and one that will require new technology ecosystems to help get them there.
 
Attendees of this webinar will learn:
  • About the degree of uncertainty in fashion supply chains, how short term worldwide disruption will shape regionalized transformation - and how industry professionals should be prioritizing their responses.
  • From experienced insiders, with perspectives that span both supply and demand, how the balance of global trade has shifted, and how the tangible impacts to their businesses will start to manifest.
  • How technology solutions are being used to provide an uplift in preparing for and acting against a future defined by unpredictability.

Speakers:

Headshot of Britton RussellBritton Russell
Supply Chain Executive

 
Britton is a senior leader and expert in consumer product and retail supply chains. His career includes both consulting at Kurt Salmon Associates and operationally at Nike, The Home Depot, and Mexx. He has worked internationally, with a 7-year concentration in Asia and Europe, on assignments in Tokyo, Hong Kong, Shanghai, and Amsterdam. Britton has both led and implemented major changes for sourcing and supply chain organizations including developing and implementing strategies, improving cost performance, restructuring organizations, managing agent relationships, and opening new sourcing offices.

Headshot of Robert GarrisonRobert Garrison
Enterprise Senior Director
TradeBeyond

Robert Garrison is a highly accomplished Global Supply Chain executive and Entrepreneur with officer-level experience at three Fortune 500 companies. He has a proven track record of driving success for SMB's and Fortune 500 companies through the implementation of agile, technology-enabled supply chains.

He is the current Enterprise Senior Director with TradeBeyond, and brings a wealth of experience leading major retail supply chain innovations.

AAFA Host:

Headshot of Beth HughesBeth Hughes
Vice President, Trade and Customs Policy
AAFA 

Beth Hughes is responsible for leading the association's efforts on international trade and customs issues. Beth oversees AAFA’s Trade and Customs Committee. Before joining AAFA, Beth served for six years as senior director, international affairs at the International Dairy Foods Association. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University. 

Unable to join on July 23?

Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.

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Stephanie Paendong