Webinar: Preparing for the EU Digital Product Passport: A U.S. Guide

Thursday, October 30, 2025
2:00 PM ET to 3:00 PM ET | Online

Audience:

Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.

Description:

The EU's Digital Product Passport (DPP) is set to reshape how companies selling into Europe manage and disclose product data. For US exporters, this will have a direct impact: the DPP will be a compliance tool for EU authorities, making it easier than ever to identify non-compliant products. Preparation will require gathering, validating, and sharing detailed product information across the supply chain. In this session, our experts will introduce the DPP framework, outline what’s required, and explain the practical steps US businesses can take now. You’ll learn what to look for in products and testing procedures, and what to do when reports raise concerns. This session will look beyond compliance, highlighting how the DPP can be used as a tool for improving product quality and compliance strategies, and as an opportunity for US exporters to demonstrate leadership in transparency and sustainability. 

Attendees of this webinar will learn:
  • To understand the EU Digital Product Passport framework and the implications for US exporters.
  • To identify key product data, testing procedures, and reporting practices needed to prepare for DPP requirements.
  • Strategies to leverage the DPP beyond compliance.

Speakers:

Headshot of Rhian OwenRhian Owen
Lead Project Manager
Eurofins Sustainability Services
 
Rhian Owen, is the Lead Project Manager at Eurofins Sustainability Services and brings a unique blend of academic and practical expertise, holding a degree in Fashion and Textile Design complemented by a commercial background in textile supply chains. As a Project Manager, her role involves in-depth research into emerging sustainable product regulations and supply chain legislation.

Headshot of Will WiseWill Wise
Global Learning, Development, and Technical Manager
Eurofins Sustainability Services
 
Professor Will Wise, is the Global Learning, Development, and Technical Manager at Eurofins Sustainability Services. He is an international expert in biomaterials and has had a distinguished career as a research-focused academic specialising in leather at the University of Northampton (UK). In his role, he leads Eurofins Global Innovations Program, an internal research initiative that drives their globally renowned innovation processes.

Headshot of Sravanth KanukuntlaSravanth Kanukuntla
Director, Technical Services - Softlines
Consumer Product Testing, Eurofins US
 
Sravanth Kanukuntla is the Director, Technical Services - Softlines at Eurofins MTS Consumer Product Testing. He brings over 20 years of experience in product integrity, regulatory compliance, and quality management across global apparel and lifestyle companies. In his role, he advises brands and retailers on emerging U.S. and EU regulations, including GPSR, DPP, PFAS restrictions, and Proposition 65, helping them implement risk-based strategies to strengthen supply chain compliance and sustainability.

AAFA Host:

Headshot of Conor O’BrienConor O'Brien
Senior Vice President, Policy
AAFA 

Conor O'Brien joined AAFA's policy team in 2024 as its Sustainability Policy Coordinator after completing his Masters in Environmental Science and Policy from Columbia University. Prior to joining AAFA, Conor worked for several years with the U.S. Environmental Protection Agency in Boston, where he engaged with RCRA compliance, state coordination, climate adaptation planning, and environmental justice application. Initially trained as a chemist at Princeton University, Conor combines scientific research with policy analysis and application to provide holistic approaches to sustainable resource usage in pursuit of a more circular economy. Conor supports the work of the AAFA Environmental Committee and AAFA Product Safety Council by engaging with public and private stakeholders on issues of sustainability, product safety, and chemical management germane to the apparel and footwear industry. 

Unable to join on October 30?

Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.

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Stephanie Paendong