Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
A global shift is underway. Digital Product Passports (DPPs) are becoming the foundation of product transparency, driven by new regulations in Europe and China that are rapidly reshaping the apparel and footwear industry. But this isn’t just about compliance — it’s about opportunity. DPPs unlock new ways to build consumer trust, enable circular business models, and generate data-driven insights with proven ROI.
In this session, we’ll explore the global DPP landscape and what it means for U.S. brands. You’ll learn how early adopters are already turning regulation into growth, using product data to power resale, repair, and engagement. We’ll share real business cases, key takeaways from leading brands, and a practical roadmap to get started.
Join us to discover how your brand can move beyond compliance — and position itself to thrive in the next 50 years of digital business.
Attendees of this webinar will learn:
- What’s driving regulation in Europe, China, and beyond, and how these shifts will reshape the way business is done.
- About proven, high-ROI business cases showing how Digital Product Passports unlock value far beyond compliance.
- What it takes for brands to not just survive regulatory change, but excel in the next 50 years of digital, data-driven business.
Speakers:
John Beilfuss
Vice President of Sales - Americas
Charming Trim & Packaging
John Beilfuss - Vice President of Sales - Americas - is responsible for leading the Charming Trim Americas team efforts to support customers with their Printing, Trim, Packaging and Digital Product needs. He has spent over three decades in the market and is proud to work with a strong Charming team to help guide customers through the ever changing marketplace.
Bas van der Pol
Founder
Tappr
Bas van der Pol is the founder of Tappr, a technology company helping apparel and footwear brands prepare for the global Digital Product Passport (DPP) revolution. Tappr works with brands and suppliers to make product data flow — connecting traceability, sustainability, and circular business models. implementation, helping companies go beyond compliance and capture the commercial upside of transparency.
Neil Greenhalgh
Digital Solutions Director
Charming Trim & Packaging
In his role as Digital Solutions Director, Neil Greenhalgh support retailers and apparel brands by delivering digital tools like UHF RFID and Digital Product Passports that enhance traceability, storytelling, and supply chain performance. Rooted in years of global operations leadership across a variety of print related sectors, Neil bring a collaborative, people-first approach to innovation — building consensus, delivering outcomes, and always looking for the next opportunity to create value in a rapidly changing landscape.
AAFA Host:
Conor O'Brien
Sustainability Policy Coordinator
AAFA
Conor O'Brien joined AAFA's policy team in 2024 as its Sustainability Policy Coordinator after completing his Masters in Environmental Science and Policy from Columbia University. Prior to joining AAFA, Conor worked for several years with the U.S. Environmental Protection Agency in Boston, where he engaged with RCRA compliance, state coordination, climate adaptation planning, and environmental justice application. Initially trained as a chemist at Princeton University, Conor combines scientific research with policy analysis and application to provide holistic approaches to sustainable resource usage in pursuit of a more circular economy. Conor supports the work of the AAFA Environmental Committee and AAFA Product Safety Council by engaging with public and private stakeholders on issues of sustainability, product safety, and chemical management germane to the apparel and footwear industry.
Unable to join on December 15?
Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong