Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
2026 is going to test the resilience of apparel and footwear importers. The United States, the European Union, Canada, and other key markets are increasing scrutiny on supply chains through forced labor regulations, anti-dumping measures, sustainability-related trade policies, and stricter traceability requirements.
At the same time, regulators are also leveraging advanced technology, data analytics, and forensic science to validate claims and identify inconsistencies, raising the bar for supply chain transparency and reliable evidence.
Attendees of this webinar will learn:
- How enforcement direction is changing across key regions.
- Why routing, transshipments, and component sourcing are drawing attention from regulators.
- About the role of technology in enforcement actions and how brands can leverage it for compliance.
Speakers:
Ana Hinojosa
Executive Director of Government and Regulatory Affairs
Oritain
Ana joined Oritain as an Advisor in June 2022. Prior to this she was Executive Director at the U.S. Customs and Border Protection, where she was responsible for directing CBP’s trade threat assessment units, special investigations and enforcement programs focused on detecting, deterring and disrupting illicit trade, with a special emphasis on forced labor violations, evasion of special tariff cases and modernizing the use of civil penalties to ensure appropriate consequence delivery for non-compliance.
She has had an illustrious career with over 34 years of experience in law enforcement, international trade, international policy development and standard setting both with U.S. federal government and with the World Customs Organization (WCO) in Brussels Belgium.
Gemma Lynch
Chief Customer Officer
Oritain
Gemma leads Oritain’s sales and account management teams, spearheading strategies and programs to deliver exceptional client success. Based in Oritain’s London office, she joined the company in 2025.
With over 20 years of experience in sales and operations leadership, Gemma has held senior roles across the supply chain, facilities management, manufacturing, and construction sectors—spanning both technology and service-based solutions in the UK and North America. Prior to joining Oritain, she held senior roles at Alcumus Group and Sodexo.
AAFA Host:
Audrey Clark
Trade and Transportation Specialist
AAFA
Audrey Clark is responsible for supporting the association’s trade policy efforts and leading the Transportation Team as the committee liaison. Prior to joining AAFA in November 2023, Audrey worked as Export Program Coordinator at the Distilled Spirits Council of the U.S. (DISCUS) where she managed eight international export promotion campaigns and supported four DISCUS committees. She previously worked at the Center for Strategic and International Studies (CSIS) where she was awarded the Pearce Prize Achievement Award and served as Program Coordinator for Streaming & Broadcasting. She has earned both her bachelor’s and master's degrees in International Affairs from Georgia Tech.
Unable to join on February 23?
Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong