As more sales flow through online marketplaces, apparel and footwear brands face growing eCommerce revenues and profitability threats. Brands in this category are inherently susceptible to counterfeit goods, arbitrage, subsequent online sales disruption and an array of other challenges. These threats can disrupt sales, pricing, reputation, product quality, ROAS and more. In this webinar, Colleen Devanney of Vorys eControl and Tom McHugh, Senior Corporate Counsel ASICS America Corporation, will discuss category-specific online sales control strategies that address issues in offline and online channels, incorporating distribution control, and precision enforcement to drive real commercial KPIs for your brand.
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