How Brand Protection Data Provides Value & Drives Strategy
In this Lunch and Learn, Tosshan Ramgolam, Pre-Sales Consultant (Brand Protection), at Corsearch discusses the ways in which the data available to brand protection teams can be used to inform business decisions and highlight business risks, helping to place brand protection at the heart of digital strategy. He covers the insights that can be taken from data that is already being collected, from: understanding your brand’s authorized online presence in addition to unauthorized activity, to monitoring behavior of partners and distributors – and the impact this can have for business success.