Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

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FEATURED

Jul. 22, 2020

Consumers at Risk from Fraudulent Advertising on Internet and Social Networking Platforms

AAFA and the Transnational Alliance to Combat Illicit Trade (TRACIT) issue report detailing the growing incidence of fraudulent advertising and counterfeits on popular social networking platforms.

Jul. 28, 2020

AAFA Urges U.S. Government to Extend China Tariff Exclusions

AAFA urged Congress to approve legislation that would extend the exclusions from punitive China tariffs for certain apparel, footwear, and travel goods.

Jul. 22, 2020

Consumers at Risk from Fraudulent Advertising on Internet and Social Networking Platforms

AAFA and the Transnational Alliance to Combat Illicit Trade (TRACIT) issue report detailing the growing incidence of fraudulent advertising and counterfeits on popular social networking platforms.

Jun. 29, 2020

AAFA Sends Urgent Multi-Association Letter to DLA Addressing PPE Bid Concerns

AAFA joined with 5 other associations to urge DLA to address technical PPE bid concerns

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Best Practices to Dealing with Demand Letters

For members who, despite their best efforts, have received a demand letter or a cease and desist letter, here are steps that should be taken in your defense.

Events

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Sep. 24, 2020 01:30 PM

Virtual: AAFA Board of Directors Meeting Fall 2020

The Board of Directors will meet virtually via Zoom

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

9/24/2020 1:30:00 PM

Oct. 13, 2020 03:00 PM

Trade Policy Committee October Conference Call 2020

Review the issues of the day and discuss Committee plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

10/13/2020 3:00:00 PM

Nov. 17, 2020 01:00 PM

Virtual: Environmental Committee Fall 2020 Meeting

The Committee discusses sustainability issues facing the industry and develops innovative solutions to meet those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

11/17/2020 1:00:00 PM

Nov. 18, 2020 01:00 PM

Virtual: Social Responsibility Committee Fall 2020 Meeting

The Committee discusses CSR issues and develops tools, policies, and best practices to help companies address those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

11/18/2020 1:00:00 PM

Nov. 19, 2020 01:00 PM

Virtual: Trade Policy Fall Committee Meeting 2020

Discuss pending trade and regulatory matters critical for the apparel and footwear industry.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

11/19/2020 1:00:00 PM

Dec. 8, 2020 03:00 PM

Trade Policy Committee December Conference Call 2020

Review the issues of the day and discuss Committee plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

12/8/2020 3:00:00 PM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

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