Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

FEATURED

Jun. 08, 2021

Apparel and Footwear Association Supports New Initiative to Combat Black Market Trade

AAFA today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to support training programs to help tackle illegal trade and raise public awareness of the depth of the problem.

Jun. 22, 2021

AAFA Celebrates Sustainability, Stewardship, and Unity with the 2021 American Image Awards

Recognizing the thread of unity and collaboration that the industry has rallied around over the past year, industry leaders were awarded for their achievements in sustainability, innovation, diversity, and global stewardship.

Jun. 08, 2021

Apparel and Footwear Association Supports New Initiative to Combat Black Market Trade

AAFA today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to support training programs to help tackle illegal trade and raise public awareness of the depth of the problem.

May. 20, 2021

SHOP SAFE Act Reintroduction Welcomed by Apparel and Footwear Industry

AAFA welcomed the reintroduction of the SHOP SAFE Act today, a bipartisan bill that establishes trademark liability for online marketplace platforms.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Events

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Oct. 13, 2021 09:00 AM

AAFA Board of Directors Meeting Fall 2021

The Board of Directors meeting will take place in New York on October 13

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: New York, NY

10/13/2021 9:00:00 AM

Oct. 21, 2021 04:00 PM

Virtual: AAFA Executive Committee Meeting Fall 2021

The Executive Committee will meet virtually via Zoom.  (Executive Committee Members Only)

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

10/21/2021 4:00:00 PM

Nov. 8, 2021 01:00 PM

Virtual: Environmental Committee November Meeting

The Committee discusses sustainability issues facing the industry and develops innovative solutions to meet those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

11/8/2021 1:00:00 PM

Nov. 9, 2021 01:00 PM

Virtual: Social Responsibility Committee November Meeting

The Committee discusses CSR issues and develops tools, policies, and best practices to help companies address those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

11/9/2021 1:00:00 PM

Dec. 7, 2021 02:00 PM

Brand Protection Council Quarterly Call December 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

12/7/2021 2:00:00 PM

Mar. 9, 2022 08:00 AM

AAFA Board of Directors Meeting March 2022

The Board of Directors Meeting will take place prior to the start of the Executive Summit on March 9, 2022

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Washington, DC

3/9/2022 8:00:00 AM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

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