Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Supplier Resource Hub

The Supplier Resource Hub houses case studies, white papers, special articles, and more as developed by AAFA supplier members.

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Best Practices to Avoid Copyright Infringement

The following guidelines should help defend against frivolous lawsuits.

Events

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Aug. 30, 2022 11:00 AM

Briefing: USPTO’s China IP Legislation and Case Law Update

Join us for a USPTO member-only Briefing on China IP Issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

8/30/2022 11:00:00 AM

Sep. 13, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/13/2022 11:00:00 AM

Sep. 14, 2022 04:00 PM

AAFA Board of Directors Meeting Fall 2022

The Board of Directors meeting will take place at the offices of Fruit of the Loom in Bowling Green, KY on September 14-15

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: Bowling Green, KY

9/14/2022 4:00:00 PM

Oct. 4, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

10/4/2022 11:00:00 AM

Nov. 1, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

11/1/2022 11:00:00 AM

Dec. 6, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

12/6/2022 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Jun. 13, 2022

Apparel and Footwear Industry Welcomes Vital Reforms to Rectify Shipping Misconduct

AAFA praised House passage of the Ocean Shipping Reform Act of 2022 (OSRA) in the House today. Today’s action clears it for signature into law by President Biden.

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Apr. 27, 2022

AAFA Celebrates Inspiring Leadership and Inclusive Partnerships with the 2022 American Image Awards

AAFA hosted the 45th AAFA American Image Awards with a high-energy celebration of the accomplishments of the fashion and retail industry at the iconic Plaza Hotel in New York City.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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