Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Supplier Connection Hub

The Supplier Connection Hub houses pre-recorded Solution Sessions, case studies, white papers, and more as developed by AAFA supplier members.

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

AAFA Affiliate Schools

These schools have fulfilled the criteria to qualify as AAFA Affiliate Schools.

Events

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Oct. 4, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

10/4/2022 11:00:00 AM

Nov. 1, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

11/1/2022 11:00:00 AM

Dec. 6, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

12/6/2022 11:00:00 AM

Mar. 1, 2023 08:30 AM

AAFA Board of Directors Meeting March 2023

The Board of Directors Meeting will take place prior to the start of the Executive Summit on March 1, 2023

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Washington, DC

3/1/2023 8:30:00 AM

Mar. 1, 2023 11:30 AM

Executive Summit 2023

Join us in D.C. where you'll network with the industry's sharpest and gather unparalleled intelligence to support your missions back at headquarters.

TOPICS: Supply Chain, Trade, Brand Protection

TYPE: In-Person Event

LOCATION: Washington, DC

3/1/2023 11:30:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Jun. 13, 2022

Apparel and Footwear Industry Welcomes Vital Reforms to Rectify Shipping Misconduct

AAFA praised House passage of the Ocean Shipping Reform Act of 2022 (OSRA) in the House today. Today’s action clears it for signature into law by President Biden.

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Apr. 27, 2022

AAFA Celebrates Inspiring Leadership and Inclusive Partnerships with the 2022 American Image Awards

AAFA hosted the 45th AAFA American Image Awards with a high-energy celebration of the accomplishments of the fashion and retail industry at the iconic Plaza Hotel in New York City.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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