Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

FEATURED

Mar. 23, 2021

AAFA Supports Legislation to Protect Consumers from Counterfeits and Stolen Products Online

AAFA applauds introduction of the “Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act” (INFORM Consumers Act) today. The bill aims to increase online marketplace transparency and accountability.

Mar. 25, 2021

AAFA Names 2021 American Image Awards Honorees - Celebrating Fashion's Future

Announcing the AAFA American Image Award honorees to be celebrated virtually on June 21. Celebrating Fashion's Future, the 2021 honorees exemplify leadership, excellence, and outstanding achievement in all sectors of the apparel and footwear industry

Mar. 23, 2021

AAFA Supports Legislation to Protect Consumers from Counterfeits and Stolen Products Online

AAFA applauds introduction of the “Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act” (INFORM Consumers Act) today. The bill aims to increase online marketplace transparency and accountability.

Mar. 05, 2021

AAFA Announces Board of Directors Leadership and Election Results for 2021-22

Today AAFA announced the renewal of its Board of Directors leadership, and the addition of 13 new and re-elected Board members.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Best Practices to Dealing with Demand Letters

For members who, despite their best efforts, have received a demand letter or a cease and desist letter, here are steps that should be taken in your defense.

Events

H T M Lgrid Tiles

June 15, 2021 02:00 PM

Brand Protection Council Quarterly Call June 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/15/2021 2:00:00 PM

Sep. 14, 2021 02:00 PM

Brand Protection Council Quarterly Call September 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/14/2021 2:00:00 PM

Oct. 13, 2021 09:30 AM

AAFA Board of Directors Meeting Fall 2021

The Board of Directors will take place in New York on October 13

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: New York, NY

10/13/2021 9:30:00 AM

Oct. 21, 2021 04:00 PM

Virtual: AAFA Executive Committee Meeting Fall 2021

The Executive Committee will meet virtually via Zoom.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

10/21/2021 4:00:00 PM

Nov. 4, 2021 12:30 PM

Environmental Committee November Meeting 2021

The Committee discusses sustainability issues facing the industry and develops innovative solutions to meet those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

11/4/2021 12:30:00 PM

Nov. 4, 2021 12:30 PM

Social Responsibility Committee November Meeting 2021

The Committee discusses CSR issues and develops tools, policies, and best practices to help companies address those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

11/4/2021 12:30:00 PM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

H T M Lgrid Tiles

Apr. 20, 2021 02:00 PM

Webinar: Part III: Webinar: Recapping Biden’s First 100 Days

Join AAFA’s Policy Team for part three of this three-part AAFA member-only webinar series.

Members Only

TOPICS: Supply Chain, Trade, Brand Protection

TYPE: Webinar

LOCATION: Online

4/20/2021 2:00:00 PM