Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

AAFA Education Foundation Schools

Students from these schools are eligible to compete for scholarships under AAFA’s contributions to the Fashion Scholarship Fund

Events

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Aug. 6, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/6/2024 11:00:00 AM

Sep. 10, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/10/2024 11:00:00 AM

Oct. 1, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

10/1/2024 11:00:00 AM

Oct. 8, 2024 04:00 PM

AAFA Board of Directors Meeting Fall 2024

The Fall Board of Directors meeting will take place at Ralph Lauren headquarters in New York, NY on October 8-9, 2024

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: New York, NY

10/8/2024 4:00:00 PM

Nov. 6, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

11/6/2024 11:00:00 AM

Dec. 5, 2024 10:00 AM

Brand Protection Council December 2024 Meeting

Discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington

12/5/2024 10:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Jul. 09, 2024

AAFA Applauds Congressional Resolution for Awareness of Counterfeiting Dangers and Calls for Action

AAFA commends the Senate on designating July as National Anti-Counterfeiting and Consumer Education and Awareness Month

Jul. 09, 2024

AAFA Applauds Congressional Resolution for Awareness of Counterfeiting Dangers and Calls for Action

AAFA commends the Senate on designating July as National Anti-Counterfeiting and Consumer Education and Awareness Month

Jun. 13, 2024

Bipartisan House Shop Safe Introduction to Stem Proliferation of Counterfeits on Platforms

AAFA commends introduction of the SHOP SAFE Act in the U.S. House on Tuesday. This important legislation addresses the proliferation of dangerous counterfeits promoted and sold online.

Apr. 17, 2024

AAFA Celebrates Integrity and Impact with the 2024 American Image Awards

AAFA hosted the 2024 AAFA American Image Awards last evening at the iconic Gotham Hall in midtown Manhattan.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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