Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

AAFA Education Foundation Schools

Students from these schools are eligible to compete for scholarships under AAFA’s contributions to the Fashion Scholarship Fund

Events

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Apr. 16, 2024 06:00 PM

American Image Awards 2024

Celebrate Fashion’s Future! AAFA is proud to team with the CFDA Foundation for the seventh consecutive year as our exclusive charity beneficiary.

TOPICS: Trade, Brand Protection, Supply Chain

TYPE: In-Person Event

LOCATION: New York, NY

4/16/2024 6:00:00 PM

May 7, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

5/7/2024 11:00:00 AM

June 3, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/3/2024 11:00:00 AM

July 9, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

7/9/2024 11:00:00 AM

July 23, 2024 05:00 PM

2024 Traceability & Sustainability Conference

Join AAFA at the Henry Ford Museum as we discuss supply chain traceability and sustainability!

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: Dearborn, MI

7/23/2024 5:00:00 PM

Aug. 6, 2024 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/6/2024 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Mar. 08, 2024

AAFA Announces Board of Directors Leadership for 2024-2025 Term

AAFA announced the renewal of its Board of Directors leadership, including Josue Solano as Chair of the Board.

Mar. 08, 2024

AAFA Announces Board of Directors Leadership for 2024-2025 Term

AAFA announced the renewal of its Board of Directors leadership, including Josue Solano as Chair of the Board.

Jan. 30, 2024

AAFA Flags Importance of Notorious Markets Review and Calls for Accountability

AAFA applauds the Office of the United States Trade Representative (USTR), and interagency partners, in issuing today's annual Notorious Markets report.

Dec. 18, 2023

Letter on Cambodia Brick Kilns and Textile Waste

AAFA urges Cambodia to stop textile waste from illegally fueling brick kiln industry.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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