FIGHTING THE FAKES
July 11, 2019 | Tapestry Headquarters
10 Hudson Yards New York, NY | New York, NY

Agenda

 

 

9:00 – 10:00 AM

AAFA Brand Protection Council Meeting: Members only

10:00 – 10:30 AM
Check-in, coffee, and networking 

10:30 - 10:55 AM
Opening Remarks
Todd Kahn, President, Chief Administrative Officer, and Chief Legal Officer, Tapestry Inc.
Introduction by Rick Helfenbein, President and CEO, AAFA

10:55 - 11:30 AM

The Current Trade Climate and its Impact on IPR
With U.S.-China trade at a crossroads, brand protection and supply chain professionals can expect a busy couple of years in China and around the world. In this fireside chat, learn about what’s going to happen next in China and how the constantly changing trade landscape has impacted IPR. 
Steve Lamar, Executive Vice President, AAFA 

11:30 AM - 12:15 PM
Cross-Border Ecommerce: A Counterfeiter’s Dream
The era of cross-border Ecommerce presents a huge opportunity for legitimate sellers, but for counterfeiters alike. As online sales continue its ascent and with a significant increase of small packages being shipped daily, it seems like there is no better time than the present for counterfeiters to take advantage of this system. This panel reveals how the IPR ecosystem—brands, shippers, and service providers—can leverage their expertise to work together and combat this ever-growing issue. 
Pilar Toro, Brand Protection Manager, Red Wing Shoe Company
Amy Smith, Head of Customs and Trade Compliance, DHL Express
Karla Aspiras, Senior Manager, Intellectual Property Counsel, Tapestry Inc.
Moderator: Zoe Martin, Brand Protection Consultant, Yellow Brand Protection
 
12:15 - 12:45 PM
Lunch

12:45 - 1:15 PM
Platforms: Trends and Risks 
Leveraging the platform experience necessitates an understanding of marketplace relevance, competition, cultural nuances and operational proficiency. This conversation will take you on a journey inside the strengths and weaknesses of platforms. 
Deborah Weinswig, Founder and CEO, Coresight Research
Introduction by Susan Lapetina, SVP, Education and Corporate Marketing, AAFA
 
1:15 - 2:00 PM
Platform Panel
In this fireside chat, hear from top global platforms as they talk about best practices in today’s enforcement landscape.
Xinghao Wang, Director of Global IP Enforcement, Alibaba
Kaleigh Miller, Head of Global Brand Relations, Americas, Amazon 
Julien Dudouit, Senior Global IP Brand Manager, eBay 
Jeffrey Zubricki, Director, Global Public Policy, Walmart
Moderator: Christina Mitropoulos, Government Relations Representative, AAFA
 
2:00 - 2:20 PM
Connecting with Consumers to Protect Your Brands
Modern consumers are discerning, demanding and digitally connected. That's great news for brand protection. This global, whistle-stop tour of the "phygital" frontier takes an inside look at apparel & footwear innovators harnessing Big Data from consumers to unmask counterfeit sellers and safeguard brand value in red-hot resale markets.
Erin Martin, Director, Consumer Engagement & Insights Strategy, Certilogo
 
2:20 - 2:45 PM
Networking Break

2:45 - 3:15 PM
Social Media: Fighting the Fakes
Social media has exploded as a key growth channel for brands and retailers. We live, work, play, and BUY as a result. Regrettably, fake influencers and sites are impeding brands ability to connect with consumers. This panel reveals best practices in identifying and optimizing resources for your best protection.
Susan Scafidi, Founder and Director, Fashion Law Institute, at Fordham Law School
Sabrina Perelman, Associate General Counsel, IP, Facebook
Moderator: Nancy Merritt, Manager, Global Relationships, MarkMonitor
 
3:15 - 3:40 PM
The Brand Enforcer’s Top 10 Countdown
AAFA’s Brand Protection Co-chairs countdown the top 10 challenges for today’s brand enforcement specialist, and what it takes to problem-solve.
Brandon C. Scott, Director, Asset Protection, Abercrombie & Fitch Trading Co.
Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
Moderator: Christina Mitropoulos, Government Relations Representative, AAFA
 
3:40 - 3:45 PM
Closing
Christina Mitropoulos, Government Relations Representative, AAFA

*Speakers/times subject to change
Closed to press