AAFA EXECUTIVE SUMMIT
March 13 - 15, 2019  

MGM National Harbor

Agenda

Please note the session information will continue to develop, check back for the latest updates.

Wednesday, March 13

1:30 – 2:15 PM
REGISTRATION & WELCOME REFRESHMENTS
Sponsored by Leaders Circle Sponsors: RSM US LLP and Yellow Brand Protection
2:15 – 2:45 PM
EXECUTIVE SUMMIT OPENING ADDRESS
Rick Helfenbein, President and CEO, AAFA
Introduction by Tom Glaser, Vice President, VF Corporation and President - Supply Chain, VF Corporation; AAFA Chairman
2:45 – 3:30 PM
KEYNOTE PRESENTATION: RETAIL
Thomas Kingsbury, CEO, Burlington Stores
Introduction by Gary Simmons, Director of Intradeco; AAFA Vice Chairman
3:30 – 4:20 PM
ONLINE TO OFFLINE INTEGRATION
Weaving in and out of physical and digital channels – often simultaneously – has created both great opportunity and challenge in delivering a seamless and joyful customer experience. Interactive displays, instore social communities, mobile platforms, and cashless transactions are just the beginning in defining a unified business. Hear what it takes to be on top of the O2O game.
Diane Hoskins, Co-Chief Executive Officer, Gensler
Felix del Toro, Senior Vice President, Chief Merchandise & Design Officer, TechStyle Fashion Group
Introduction by Visionet Systems
4:20 – 4:55 PM
REINVENTING THE SUPPLY CHAIN TO SUPPORT THE DEMAND-DRIVEN ENVIRONMENT
Building a strategic supply chain is the opportunity to drive corporate value. It’s the differentiator, it’s the disruptor, and it’s the key to building a lifetime of trust with the consumer. Are you positioned to deliver?
Dave Wheeler, Executive Vice President of Value Chain and Chief Supply Chain Officer, New Balance Athletics, Inc.
Moderated by: Matt Smith, President and Founder, ICIX
4:55 – 5:00 PM
CLOSING REMARKS
6:00 – 9:00 PM
OPENING DINNER: AAFA UNDER THE BIG TOP AT MGM NATIONAL HARBOR
Sponsored by ICIX and Visionet Systems

Thursday, March 14

8:30 – 9:00 AM
BREAKFAST & NETWORKING
Sponsored by JD.com
9:00 – 9:05 AM
WELCOME
Rick Helfenbein, President and CEO, AAFA
9:05 – 9:20 AM
CHINA POP UP
Andrew Stevens
Award-Winning Journalist and Former Foreign Correspondent for CNN
9:20 – 10:00 AM
GETTING TO KNOW THE CHINESE CONSUMER 
While brands are looking at alternate production countries, increasing their retail presence in China is imperative to optimize future growth. With savvy consumers, powerful platforms, and state of the art payment systems, consumption in China is highly personal and unique. Take a tour of what makes the Chinese consumer tick.
Xia Ding, President of JD International Fashion and Head of Toplife, JD.com
Moderated by: Andrew Stevens, Award-Winning Journalist and Former Foreign Correspondent for CNN
10:00 – 10:35 AM
STRATEGIC SOURCING VS. TRADE DISRUPTIONS
While trade, tariffs, and taxation live at the crossroads of unprecedented and uncertain, diversifying production away from China is paramount. Complicated and multi-dimensional, this strategy must include a conversation on manufacturing capabilities, global markets, labor and materials, currency issues, trade chaos, and more. How will you pivot to meet these demands?
Rick Darling, Chief Executive Officer, Global Brands Group
Ted Dagnese, Chief Supply Chain Officer, lululemon athletica Inc.
Moderated by: Andrew Stevens, Award-Winning Journalist and Former Foreign Correspondent for CNN
10:35 – 11:05 AM
NETWORKING BREAK
11:05 – 11:45 AM
WASHINGTON & BEIJING: THE GREAT DEBATE 
Facing one of the most unmatched political periods in history, ambiguity and disruption characterize the U.S. - China relationship, today. The global economy, business, education, safety and well-being are all being revisited. This panel of experts bring their years of deep political and diplomatic experience to discuss next steps and what the future could look like.
Wendy Cutler, Vice President and Managing Director, Washington, D.C. Office, Asia Society Policy Institute
Steve Lamar, Executive Vice President, AAFA
Jeremie Waterman, President of the China Center, Vice President for Greater China, U.S. Chamber of Commerce
Moderated by: Andrew Stevens, Award-Winning Journalist and Former Foreign Correspondent for CNN
11:45 AM – 12:15 PM
REPUTATION, RELEVANCE & PROTECTING THE BRAND
Brand authenticity is a key performance driver in today’s Demand + Deliver world. Trusted, credible, and legitimate are its hallmarks; so as online and offline operations become more integrated, the state of brand protection has never been more vital. Hear what it takes to successfully deploy a brand protection program.
Traci Escamilla, Intellectual Property Paralegal, Patagonia
Pilar Toro, Brand Protection Manager, Red Wing Shoe Company
Moderated by: Morris Wilder, Senior Account Executive, Yellow Brand Protection
12:15 – 1:00 PM
LUNCH
Sponsored by A&E and Newtimes Group Ltd.
1:00 – 1:30 PM
THE STATE OF AMERICAN FASHION
Every facet of the fashion industry is going through a transformation. Global, democratic, and a retail environment that is boundaryless has opened the door to new influencers, the consumer who is shaping fashion, and a new economics paradigm.
Steven Kolb, President and Chief Executive Officer, Council of Fashion Designers of America
Marc Karimzadeh, Editorial and Communications Director, Council of Fashion Designers of America
1:30 – 2:00 PM
CEO TECH TALK
Kurt Cavano, AAFA Treasurer, AAFA Board of Directors
2:00 – 2:10 PM
LEADERS CIRCLE: THE COGNITIVE SUPPLY CHAIN
Mark Burstein, President, NGC Software
2:10 – 2:20 PM
LEADERS CIRCLE: BLOCKCHAIN for FASHION
Ben Tickner, Fashion/Retail Lead, RSM US LLP
2:20 – 2:50 PM
NETWORKING BREAK
2:50 – 3:40 PM
KEYNOTE PRESENTATION: RETAIL RADICAL
Michael Evans, President, Alibaba Group
Introduction by Rick Helfenbein, President and CEO, AAFA
3:40 – 4:40 PM
THE CIRCUS COMES TO AAFA
Co-hosts and creators of Showtime’s The Circus, John Heilemann and Mark McKinnon deliver a savvy, insider’s view of the Washington scene. Two of America’s most prolific and respected political reporters and commentators, Heilemann and McKinnon share unparalleled access to the corridors of power and the forces shaping American politics.
John Heilemann - Creator, Executive Producer, and Host, The Circus on Showtime; National Affairs Analyst, NBC News and MSNBC; Co-Author, New York Times No. 1 Best Sellers Game Change and Double Down.
Mark McKinnon – Creator, Executive Producer and Co-host of Showtime’s The Circus; former political advisor to George W. Bush and John McCain
Introduction by Rick Helfenbein, President and CEO, AAFA
4:40 – 4:50 PM
OFFICER INDUCTION
Introduction by Rick Helfenbein, President and CEO, AAFA
5:00 – 7:00 PM
CLOSING RECEPTION AT MGM NATIONAL HARBOR
Sponsored by Bureau Veritas Consumer Products Services and Gerber Technology
Friday, March 15
DEPARTURE

*Speakers/time subject to change