Virtual Event: Fighting the Fakes in a COVID-19 World
July 15-16, 2020
1:00 - 3:00 PM ET

Agenda

 

 

1:30 – 3:00 PM ET
DAY 1 JULY 15, 2020
1:30 – 1:50 PM
WELCOME/IP POLICY UPDATE FROM WASHINGTON, D.C. 
Over the last year, there has been increased momentum on the IP front in the nation’s capital—from the Presidential Memorandum to the DHS Report and newly introduced bills in Congress. Learn about the most recent developments in the brand protection space and what the industry can expect in the coming months.  

Christina Mitropoulos,
Manager, Brand Protection and Manufacturing Initiatives, AAFA 
1:50 – 2:15 PM
COMING OUT OF THE CORONAVIRUS CRISIS: ASSESSING THE IMPACT
Hear from association executives about the effect of COVID-19 on the brand protection community, the current and emerging threats to businesses and the continued critical need for anti-counterfeiting programs. 

Steve Lamar, President and CEO, AAFA
Robert C. Barchiesi, President, IACC 
Moderated by  Leah Evert-Burks, Industry Fellow and Editor in Chief, The Brand Protection Professional, Michigan State University, A-CAPP
2:15 - 2:17 PM
 Short Break (AAFA resiliency campaign)
2:17 - 2:40 PM
 NEW REALITIES, NEW PARTNERSHIPS 
The new normal necessitates a reimagined relationship between brand protection specialists and enforcement agencies and security experts. This discussion takes a look into these engagements and how they are evolving realties. 

Fred Felman, Chief Marketing Officer, AppDetex 
Brian Winterfeldt, Founder and Principal, Winterfeldt IP Group 
2:40 - 2:57 PM
PIVOTING YOUR RESOURCES TO PROTECT YOUR BRAND 
This conversation with brand protection professionals focuses on the changes their companies have made in the COVID world.  

Perveen Atwal, Brand Protection Manager, Lululemon Athletica
Rob Tadlock, Director of Brand Protection, Patagonia Inc.
Erin Pawlowski, Corporate Counsel, Carhartt Inc.
Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA
2:58 - 3:00 PM
CLOSING REMARKS
Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA
1:30 - 3:00 PM
DAY 2 JULY 16, 2020
1:30 - 1:35 PM
WELCOME 
Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA 
1:35 - 1:55 PM
LEVERAGING INTELLIGENCE ACROSS BRANDS TO COMBAT COUNTERFEITERS
Collaboration between industry peers/brands around initiatives such as joint investigations, information sharing, etc. are pivotal in helping to move brand enforcement work forward.

Lisa O’Hal, Senior Manager, Global Anti-Counterfeiting and Brand Enforcement, VF Corporation
Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
Moderated by Kristen Trapani, Senior Client Success Manager, Corsearch 
1:55 - 2:15 PM
OMNICHANNEL PRIORITIES IN A POST-COVID WORLD 
Omnichannel has seen an significant uptick in e-commerce and social media activity, making brands more susceptible to online infringement. This panel takes a look at this new landscape, and how platforms are working with brands to enhance IPR protection.

Daniel McKinnon,
Senior Counsel, IP and Global Brand Protection, New Balance Athletics, Inc.
Julien Dudouit, Global IP Brand Manager, Legal Department, eBay Inc.
Moderated by Daniel Chung, Associate, Finnegan
2:15 - 2:18 PM
Short Break – Modern Testing Services   
2:18 - 2:38 PM
A DEEP DIVE INTO FAKES
This panel dives into a discussion on the new wave of fakes—from influencer scams,  fake profiles and accounts on social platforms to deep fakes—and how brand protection professionals can prepare to face these new trends. 

Stefanie Wood Ellis, AntiFraud Product  & Marketing Manager, OpSec Security
Steve K. Francis, Assistant Director, HSI Global Trade Investigations Division
Director, National IPR Coordination Center
Moderated by Nancy Merritt, Manager, Global Relationships, OpSec
2:38 - 2:58 PM
HANG OUT WITH AAFA’s BRAND PROTECTION COUNCIL CO-CHAIRS 
Ask AAFA’s Brand Protection Committee Co-chairs your IP questions, or anything else that your brand may need guidance on. 

Brandon C. Scott, Director, Asset Protection, Abercrombie & Fitch Trading Co
Zach Toczynski, Director, Global Brand Enforcement, Levi Strauss & Co.
Moderated by Christina Mitropoulos, Manager, Brand Protection and Manufacturing Initiatives, AAFA
2:58 - 3:00 PM
CLOSING REMARKS

Christina Mitropoulos,
Manager, Brand Protection and Manufacturing Initiatives, AAFA

*Speakers/times subject to change
Closed to press