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Event Details

Webinar: Boundaryless Retail – JD Brings Brands to Life

China's largest retailer, JD, is delivering the future of shopping.; Learn how JD's powerful e-commerce platform, superior logistics infrastructure and zero-tolerance for counterfeits has secured the trust of over 300 million customers.

Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


As China's largest retailer and the world's third largest Internet company, JD is delivering the future of shopping.  Branding a rich and trusted relationship with the consumer goes from the very first click to the final delivery slip. It requires artificial intelligence for a personal exchange, curated collaborations that drive exclusivity, and a digital ledger that supports consumer confidence. Learn how JD's powerful e-commerce platform, superior logistics infrastructure, and zero-tolerance for counterfeits has secured the trust of more than 300 million customers and enabled brands to succeed in an O2O world. 

Attendees of this webinar will:
  • Learn how JD combines retail, e-commerce, technology and logistics to create an unmatched marketplace
  • Discover how JD protects brands through a foundational commitment to authentic goods
  • Explore how JD's "boundaryless retail" model delivers value to brands through a multifacted omnichannel approach. 



Harlan Bratcher
Global Business Development Head

Harlan Bratcher is Global Business Development Head for fashion at, China’s largest retailer, where he is responsible for introducing Western brands to China and JD’s platform. A retail veteran and entrepreneur, he was previously CEO of Reed Krakoff and was President and CEO of A|X Armani Exchange for 14 years, from 2001 to 2014, managing all aspects of the day-to-day operations of A|X. Prior to that, Harlan was Senior Vice President of Global Marketing at Calvin Klein, and held executive and management positions at companies including Sony Corporation and QVC, where he successfully launched Q2, the upscale lifestyle home shopping network.


Susan Lapetina
Senior Vice President, Education and Corporate Marketing 

Sponsored by:

2/14/2019 2:00 PM - 2/14/2019 3:00 PM