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Event Details

Reimagining your Brand Presence on Social Media

Join MarkMonitor for insights on what consumers care about, the concerns they have and how you can improve brand engagement across social media.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


The consumer has spoken. Hear the insights from 2,603 global consumers on their experiences and use of social platforms. MarkMonitor captured data on consumer behavior across social media and will share findings on how it has transformed the way consumers and businesses conduct transactions.

Join us for insights on what consumers care about, the concerns they have, and how you can improve brand engagement across social media. 

Attendees of this webinar will learn:
  • How consumers shop and engage with brands on social media.
  • What concerns they have, and what they expect from brand owners.
  • How to improve your online protection programs.


Akino Chikada
Portfolio Marketing Director

Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.

Troy Fuhriman
Director, Global Brand Services

Troy loves catching bad guys! Troy is Director for Markmonitor’s global Brand Protection services team where he manages teams in the US, UK, China and Japan. With over 14 years in the Domain Management, and Brand Protection industry, he has collaborated directly with many Fortune 500 companies in defining and executing digital asset strategies. Troy holds a bachelors in Operations Management, and in Spanish from Boise State University, and an MBA from Northwest Nazarene.


Christina Mitropoulos
Government Relations Representative

As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College. 

Sponsored by:

11/14/2019 2:00 PM - 11/14/2019 3:00 PM