Skip to main content
Loading
AAFA
Cart
Toggle search
Toggle navigation
Search
Sign In
Priorities
Toggle
Brand Protection
Supply Chain & Sourcing
Trade, Logistics, & Manufacturing
Solutions
Toggle
News
Tools & Resources
Learning Center
Events
Toggle
Call For Speakers
Access
Toggle
Join AAFA
Join Committees
Quick Start Guide
Advertise
Pay Dues & Invoices
About
Toggle
Who We Are
Members
Sponsors
Leadership
Careers
Strategic Partners
Sign In to Register
Username
Required
Password
Required
Keep me signed in
Forgot username?
|
Forgot password?
Create a new account
Reimagining your Brand Presence on Social Media
Join MarkMonitor for insights on what consumers care about, the concerns they have and how you can improve brand engagement across social media.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
The consumer has spoken. Hear the insights from 2,603 global consumers on their experiences and use of social platforms. MarkMonitor captured data on consumer behavior across social media and will share findings on how it has transformed the way consumers and businesses conduct transactions.
Join us for insights on what consumers care about, the concerns they have, and how you can improve brand engagement across social media.
Attendees of this webinar will learn:
How consumers shop and engage with brands on social media.
What concerns they have, and what they expect from brand owners.
How to improve your online protection programs.
Speakers:
Akino Chikada
Portfolio Marketing Director
MarkMonitor
Akino started her career in public relations and marketing in London and has worked in Europe, Asia and the United States. She has led and served roles in global marketing strategies, product marketing, events management, public relations, corporate communications and regional marketing. Akino holds a Bachelor of Arts from the University College of London, a Master of Science from the London School of Economics, and has trilingual fluency in English, Italian and Japanese.
Troy Fuhriman
Director, Global Brand Services
MarkMonitor
Troy loves catching bad guys! Troy is Director for Markmonitor’s global Brand Protection services team where he manages teams in the US, UK, China and Japan. With over 14 years in the Domain Management, and Brand Protection industry, he has collaborated directly with many Fortune 500 companies in defining and executing digital asset strategies. Troy holds a bachelors in Operations Management, and in Spanish from Boise State University, and an MBA from Northwest Nazarene.
Moderator:
Christina Mitropoulos
Government Relations Representative
AAFA
As a Government Relations Representative, Christina serves as the AAFA liaison for the Brand Protection Council. She is a former AAFA intern and has focused on Brand Protection issues through her past internships at the National Intellectual Property Rights Coordination Center and the Intellectual Property Department at Louis Vuitton. Christina also supports the Government Contracts Committee. She received her Juris Doctor degree from The George Washington University Law School and graduated with a Bachelor of Arts degree in Classical Civilization and a minor in Legal Studies from Trinity College.
Sponsored by:
When
11/14/2019 2:00 PM - 3:00 PM
Where
Online
{1}
##LOC[OK]##
{1}
##LOC[OK]##
##LOC[Cancel]##
{1}
##LOC[OK]##
##LOC[Cancel]##