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Event Details

Driving Performance to Ace New Heights in the Golf Category

Join this webinar to discover how Acushnet, parent company of leading golf brands enhanced its operations, visibility and more by implementing a PLM.
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Join this webinar to discover how Acushnet, parent company of leading golf brands like Titleist and FootJoy, embraced its 88-year-old history and enhanced its operations, visibility, and more by implementing a PLM platform. 

Jordan Harrop, Senior Analyst – FootJoy Operations at Acushnet Holdings Corp., will talk about the company’s evolution and how it has managed to lead seven distinguished golf brands that operate around the globe. Discover how Acushnet strengthened its processes, allowing its teams to focus on what they do best: deliver performance-driven golf products to discerning golfers and the golf shops that serve them.

Attendees of this webinar will learn:
  • How Acushnet fulfills its mission to be the performance and quality leader in every golf product category in which the company competes.
  • Details of developing a global network of suppliers and sourcing partners from Ethiopia to Taiwan, and collaborating effectively with those         vendors.
  • How to establish a technological foundation to drive success and weather uncertain times.                                                                                                                         


Jordan Harrop
Senior Analyst
FootJoy Operations at Acushnet Holdings Corp.

Jordan Harrop is a Sr. Operations Analyst at FootJoy (Acushnet Holdings Corp.) where he is tasked with leading FootJoy’s operational efficiency initiatives focusing on product processes and brand PLM. With a background in data science, Jordan leverages data to maximize the advantage of technology. He has served as a subject matter expert for implementing numerous technologies for product development and operations – including Centric 8 PLM.


Susan Lapetina
Senior Vice President, Education and Corporate Marketing

Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.

Sponsored by:

9/30/2020 2:00 PM - 9/30/2020 3:00 PM