Sign In to Register


Event Details

Unlocking the Hidden Potential of RFID in Omnichannel

Join Checkpoint Systems to learn how to Unlock the Hidden Potential of RFID with Omni-Channel
Audience: Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Join Phil Lazo, Director of RFID Solutions at Checkpoint Systems, as he shows you how to unlock your hidden potential with Radio-frequency identification (RFID). Explore how top apparel and footwear retailers are utilizing BOPIS (Buy On-line Pick-up In-Store) and other Omni-Channel initiatives to thrive in the “new” retail environment. Navigate the challenges of inventory inaccuracies and supply chain disruptions while discovering the need to accelerate your Omni-Channel journey NOW.

Attendees of this webinar will learn:
  • Why item-level RFID improves inventory accuracy in stores.
  • Why Omni-Channel needs RFID technology.
  • How apparel and footwear retailers benefit.



Phil Lazo
Director of RFID Solutions
Checkpoint Systems

Philip Lazo is a retail technology industry veteran, with over 20 years of experience serving apparel and footwear retailers and brands.  Phil’s industry expertise spans RFID, Inventory Management, and Retail Loss Prevention. Currently the Director of RFID Solutions at Checkpoint, Phil leads RFID Business Development and Sales for North America. He leverages a deep knowledge and background in the business/ financial benefits of RFID across the retail and supply chain use 
cases to serve as trusted advisor to global and regional apparel and footwear clients.


Beth Hughes
Vice President, Trade and Customs Policy

Beth Hughes is responsible for supporting the association's efforts on international trade and customs issues. Beth oversees AAFA’s Trade Policy Committee, as well as AAFA’s Customs Group. Before joining AAFA, Beth served for six years as senior director, international affairs at the International Dairy Foods Association. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.

Sponsored by:

12/17/2020 2:00 PM - 12/17/2020 3:00 PM