Webinar: Aritzia Discusses Their Success Factors
June 24, 2021
2:00 PM EST to 3:00 PM EST | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Aritzia is one of Canada’s fastest-growing women’s brands and makers of the popular Super Puff puffer jacket. Founded in 1984 by Brian Hill after beginning in the Hill family’s 70-year-old department store, the design house and fashion boutique offers beautiful clothes in aspirational spaces with exceptional service. They have 101 boutiques across Canada and the US and 4,000 team members, and remarkably, did not lay anyone off due to COVID-19. 

A May 2021 Forbes article describes actions that Aritzia took upon closure of their boutiques: drove e-commerce revenue, adjusted their product, marketing and operational approaches appropriately. Their Q3 2020 e-commerce revenue was up 78.5% over Q3 the previous year.

Join AAFA and Joe Groves, Senior Vice President of Global Sales at Centric Software®, for an exclusive interview with Tim Smith, Director of Product Technology and Vanessa Goluboff, Director of Product Integration, both of Aritzia for as they discuss some of their success factors. 
Attendees of this webinar will learn:
  • Three critical steps to staying relevant in the current environment.
  • Managing change while still focusing on growth.
  • Establishing a technological foundation to drive success and weather uncertain times.
Tim Smith
Director Product Technology

Tim Smith is a PLM veteran, owning applications with Aritzia, Under Armour and REI. A technology leader that is happy talking about POM codes and coding REST integrations, he loves the intersection of technology and product creation where PLM thrives. A believer in the single source of the truth, he architects integrated solutions to ERP, Merchandise/Retail Planning, DAM, and eComm applications to ensure the investment in PLM tech

Vanessa Goluboff
Director Product Integration

Vanessa Goluboff grew up in the apparel industry evolving from Retail to Product Manufacturing into Operations, now specifically focused on Product Technology. Starting with Aritzia in 2008, she has held various positions within Production, but more recently she was the Business Lead for Aritzia’s PLM Project (2017 – present) accountable to oversee business transformation of Product process and data thru technology. Always moving forward, she loves working with passionate people that are committed to continuous improvement.

Joe Groves
Senior Vice President of Global Sales
Centric Software 

Joe specializes in the fast moving consumer goods and retail industries. He has deep roots in technology having held roles in companies like Sophos and SAP. He enables customers to embrace technology, resulting in improved product development efficiency. 


Susan Lapetina
Senior Vice President, Education and Corporate Marketing

Susan Lapetina leads AAFA’s education, programming, and special events initiatives. An experienced executive in meetings, events, marketing, and strategic planning, she directs the association’s signature events, the Executive Summit, Hong Kong Summit, American Image Awards, as well as AAFA’s Board meetings. Susan launched AAFA’s international training conference series throughout Asia and built its webinar platform. Spearheading AAFA’s Elite sponsor program, Susan works closely with supplier members to bring them visibility and recognition among association members. Before joining AAFA in 1999, she was Principal of Marketing Evolutions, a strategic planning services firm focused on associations and nonprofits. She also served as the Director of Marketing at the International Association of Fire Chiefs and the American Society of Landscape Architects. A graduate of Canisius College, Susan is originally from upstate New York.