Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Quality is the most basic (foundational) consumer expectation. When we buy something we expect that it “works” and “causes no harm” – to myself, to others, to the planet. As such, quality and sustainability are interconnected. This webinar will discuss this interconnectivity and how a robust quality and sustainability strategy will lead to improved customer acquisition, engagement, satisfaction and retention.
Attendees of this webinar will learn:
- Managing sustainable claims
- Sustainability best practices
- Mapping your sustainable supply chain
Speaker:
Justin Leard
Vice President, Account Management & Global Commercial Applications
Bureau Veritas Consumer Products Services, Inc.
Moderator:
Chelsea Murtha
Director of Sustainability
AAFA
Chelsea Murtha serves as the association’s advocate and spokesperson on matters of sustainability and product safety. She engages with Congress, the Executive Branch, independent agencies, as well as state and local legislatures and agencies and foreign governments on sustainability, product safety, and chemical management issues important to the industry. Chelsea is also the staff liaison to AAFA’s Environmental Committee and Product Safety Council.
Chelsea joined AAFA from a Washington, D.C. government affairs firm where she lead advocacy efforts for clients, including several trade associations and apparel and footwear importers, on policy developments related to environmental, social, and governance issues in global supply chains. She has also worked for the U.S. Fashion Industry Association, and a Washington, D.C. international trade policy consultancy firm. Chelsea earned a Master of Science from the London School of Economics and Political Science and a Bachelor of Arts from the George Washington University.