Webinar: Improving the Ordinary with Duluth Trading and PLM

Thursday, April 6, 2023
2:00 PM ET to 3:00 PM ET | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


At Duluth Trading Company, it's more than just a business — it's a mission. It all began with a problem — gear wasn't being built to meet the tough, rugged, and real needs of working people. Duluth Trading Company had a solution: create tough, functional gear built from quality fabrics that can be relied upon and stand up to any job, whatever the conditions.

Using Centric PLM to revolutionize their product development, Duluth Trading Company could now focus on what mattered most – innovation and quality products. No more manual spreadsheet juggling, no more lengthy file-sharing processes. Instead, teams had real-time visibility of data throughout the entire product lifecycle. Everything from ideation to sourcing was faster and simpler.
Attendees of this webinar will learn:
  • How to eliminate spreadsheets
  • The importance of data integrity
  • Ways to streamline processes with PLM


Headshot of Brigid GIbsonBrigid Gibson
Product Continuity Manager
Duluth Trading Company

Brigid Gibson lives to make a positive impact on the world around her. As the Product Continuity Manager at Duluth Trading Co., she has used Centric PLM to help improve processes for multiple teams within the organization. By asking questions and finding solutions to problems, Brigid has successfully streamlined workflows to make people's job tasks easier and more efficient. She has worked at Duluth and with Centric since 2019 and has over 10 years of experience in the fashion industry.

Headshot of Colleen GrassColleen Grass
PLM Director
Centric Software 

Colleen Grass is Regional Sales Director at Centric Software®. She has successfully merged 20 years of experience in both brand & retail with technology. These vastly different perspectives have provided her with a critical understanding of the challenges faced by brands as they grow and scale and look to leverage technology to improve their bottom line.

Her experience as co-founder of an early-stage D2C e-commerce company and a marketing professional set a solid foundation for her current role at Centric.
Colleen’s vantage point has given her insight that the majority of companies are still deciding how they are going to transform their business, from both a digital and conceptual standpoint. She is invested into guiding brands to improve internal and external communications, as well analyzing their data to make informed business decisions that put them in a proactive position.

Colleen is an avid surfer and lives in San Diego, CA with her family and two dogs.



Headshot of Nate HermanNate Herman
Senior Vice President, Policy

Nate Herman oversees AAFA’s Policy department, managing the association’s lobbying, policy, and regulatory affairs activities. Nate leads AAFA’s corporate social responsibility (CSR) program, formulating and implementing CSR policy and representing AAFA and the industry on CSR issues before governments, NGOs, and other key stakeholders. In addition, Nate develops all apparel and footwear industry data and statistics as AAFA's resident economist.

Prior to joining AAFA, Nate worked for six years at the U.S. Department of Commerce's International Trade Administration assisting U.S. firms in entering the global market.Nate spent the last two years as the Department's industry analyst for the footwear and travel goods industries. Nate received a Masters of Public and International Affairs from the University of Pittsburgh in 1994 and a Bachelor of Arts in International Relations and Economics from the University of Delaware in 1992. 


Stephanie Paendong