Webinar: A Journey Towards Digital Color Approvals with Patagonia

Thursday, May 4, 2023
2:00 PM ET to 3:00 PM ET | Online


Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.


Join us as we journey through the process of moving to digital color approvals. Learn about pinpointing areas in need of improvement, the use of technology to provide solutions, and the process of getting buy-in from the rest of the team. We will cover the benefits of switching approvals to digital, including improving color consistency, trimming unnecessary rounds of lab dips, and maintaining efforts towards greater sustainability. We'll also highlight the (not so obvious) benefit to relationships between brands and their suppliers.

Attendees of this webinar will learn:
  • The landscape of advocating for digital color approvals to team/management
  • The benefits of streamlining color decision making
  • Empowering mills and forging stronger relationships with suppliers


Matt Swartz
Material Color Quality Manager

Matt has been with Patagonia since 2015, and heads up their color department. He has extensive knowledge in color operations, with over 14 years of industry experience. Matt holds a B.S. in Polymer and Color Chemistry: Science and Operations from North Carolina State University.

Pam Peale
VP of Global Sales and US PLM Operations

Pam has worked in the fashion industry for the majority of her career and currently holds a leadership position with DeSL, a technology partner of Patagonia. She is passionate about understanding the needs of customers and solving issues.


Headshot of Nate HermanNate Herman
Senior Vice President, Policy

Nate Herman oversees AAFA’s Policy department, managing the association’s lobbying, policy, and regulatory affairs activities. Nate leads AAFA’s corporate social responsibility (CSR) program, formulating and implementing CSR policy and representing AAFA and the industry on CSR issues before governments, NGOs, and other key stakeholders. In addition, Nate develops all apparel and footwear industry data and statistics as AAFA's resident economist. Prior to joining AAFA, Nate worked for six years at the U.S. Department of Commerce's International Trade Administration assisting U.S. firms in entering the global market. Nate spent the last two years as the Department's industry analyst for the footwear and travel goods industries. Nate received a Masters of Public and International Affairs from the University of Pittsburgh in 1994 and a Bachelor of Arts in International Relations and Economics from the University of Delaware in 1992. 


Stephanie Paendong