Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Dive into the digital revolution with our unmissable webinar! Join AAFA, Centric Software®, and Camille Palmer from Black Ink Strategy. Navigate through fashion's future: assess digital readiness, craft sharp strategies, sidestep pitfalls, harness a digital toolkit, and decode AI wonders. Ready to leap forward?
Attendees of this webinar will learn:
- How to assess your digital readiness.
- About crafting a digital strategy for 3D digital product creation.
- What common digital product creation mistakes to avoid.
Speakers:
Camille Palmer
Program Director, Digital Product Creation
Black Ink Strategy
Camille Palmer, a hands-on digital product creation strategist, currently serves as Program Director, Digital Product Creation at Black Ink Strategy. With nearly a decade of experience shaping digital strategies for global fashion brands, her expertise is unmatched.
She has been instrumental in leading and supporting large scale transformation for global, multi-brand companies, including PVH and Gap Inc. One such transformation resulted in a 12-week reduction in the go-to-market calendar. While at PVH, she created a 3D Vendor Scorecard that was adopted globally, and methodology shared with other retailers and 3D software providers.
Camille also held technical design roles at Abercrombie & Fitch and Coach, introducing cost-effective supplier solutions. Her expertise in 3D design, digital strategy, and project management highlights her notable contributions to the fashion industry, particularly in the sphere of digital transformation. Her proficiency enhances our understanding of the ongoing evolution in fashion technology.
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Reid Swanson
Sales Director North America East
Centric Software
Having worked internationally over the past 20+ years with leading lifestyle and consumer brands like adidas, Reebok, Tommy Hilfiger, Swarovski and ON Running, Reid has been focused on mapping technology to business challenges in order to help companies optimize their processes to become more productive, competitive and profitable.
Moderator:
Nate Herman
Senior Vice President, Policy
AAFA
Nate Herman oversees AAFA’s Policy department, managing the association’s lobbying, policy, and regulatory affairs activities. Nate leads AAFA’s corporate social responsibility (CSR) program, formulating and implementing CSR policy and representing AAFA and the industry on CSR issues before governments, NGOs, and other key stakeholders. In addition, Nate develops all apparel and footwear industry data and statistics as AAFA's resident economist. Prior to joining AAFA, Nate worked for six years at the U.S. Department of Commerce's International Trade Administration assisting U.S. firms in entering the global market. Nate spent the last two years as the Department's industry analyst for the footwear and travel goods industries. Nate received a Masters of Public and International Affairs from the University of Pittsburgh in 1994 and a Bachelor of Arts in International Relations and Economics from the University of Delaware in 1992.
Unable to attend on August 31?
Register for the webinar to receive an email containing the direct link to access/download the webinar and a link to the PDF version of the presentation.
CONTACT | QUESTIONS
Stephanie Paendong