Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Product claims influence both compliance and consumer confidence. Behind every credible claim lies data, testing, and the right standard. This session helps apparel and footwear brands understand how to substantiate claims responsibly, balancing technical accuracy with clear communication. We’ll outline how testing supports defensible claims, when certification adds credibility, and how to align messaging with recognized standards without overwhelming you with legal or regulatory detail.
We’ll use three common claim types (consistent sizing across styles, thermal regulation, and hypoallergenic materials) to illustrate how data and standards turn marketing language into defensible proof that resonates.
Attendees of this webinar will learn:
- To understand what makes a product claim credible, compliant, and trusted.
- How to connect testing data and standards to product development and claims.
- How focused examples translate science into clear, actionable communication.
Speakers:
Jaime Griggs
Brand Partnership Director
Hohenstein
As a Brand Partnership Director at Hohenstein, Jaime Griggs builds collaborative relationships with brands, retailers and their suppliers. Together they create quality, chemical, regulatory and performance testing programs. Prior to joining Hohenstein in 2021, Jaime worked for 10 years managing design, production and quality programs throughout product life cycles at Geneva Watch Group. She brings experience in managing her own fashion quality programs to helping retailers and brands in managing theirs. Jaime holds a B.S. in Fashion Marketing & Merchandising from the Laboratory Institute of Merchandising (LIM College).
Dr. Jan Beringer
Senior Scientific Expert
Hohenstein
Dr. Jan Beringer is the Senior Scientific Expert for Hohenstein. In this role, he uses an interdisciplinary approach to develop the comfort, fit and workmanship of garments, functionalization of fabrics, textile UV protection and textile reprocessing. He has extensive knowledge in textile and fiber chemistry, functionalization, nanotechnology, coating and finishing and clothing physiology. Dr. Beringer has also served Hohenstein as Head of the Innovative Textiles Center and Head of Research and Development for Function and Care, specializing in research and testing in the field. Dr. Beringer holds a Doctorate in Natural Sciences in Chemistry with a focus on Textile and Fiber Chemistry from the University of Stuttgart.
AAFA Host:
Beth Hughes
Vice President, Trade and Customs Policy
AAFA
Beth Hughes is responsible for AAFA’s advocacy strategy on international trade and customs issues impacting the apparel and footwear industry. Beth oversees AAFA’s Trade and Customs Committee and leads the Coalition of Economic Partnerships in the Americas (CEPA). Beth also serves as a Cleared Advisor on the Industry Trade Advisory Committee 13: Customs Matters and Trade Facilitation advising the U.S Department of Commerce and the U.S. Trade Representative. Before joining AAFA, Beth worked at the International Dairy Foods Association and the USA Rice Federation covering agricultural trade policy issues. Beth earned a Bachelor of Arts degree in political science at George Washington University and received a Master of Arts in international affairs from Florida State University.
Unable to join on February 18?
Register for the webinar to receive an email containing the direct links to access the recording and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong