Audience:
Open industry. All apparel and footwear industry professionals, regardless of AAFA membership, are encouraged to participate.
Description:
Fit is only as consistent as the data behind it. Many fit issues are actually data issues in disguise—outdated measurements, gaps in data coverage, incomplete definitions of the target customer, incorrect specifications, or the absence of clear grading rules across size ranges.
It starts with body measurement data and how accurately it reflects the bodies you're actually designing for. But fit depends on more than one data source, and when the connections between them break down, the problem shows up in the garment. Get the data right and repeat purchases, return rates, supplier communication, production tolerances and consistency across seasons all improve. Get it wrong and the same problems resurface season after season.
If you've ever shipped a garment that fit differently than your last season's equivalent, or run a virtual fitting session that raised more questions than it answered, the gap is usually in the data - and the decisions that follow.
Attendees of this webinar will learn:
- To identify the data types that drive fit quality and what each one contributes to the process.
- To recognize where fit data breaks down across the product development cycle and why it's hard to trace
- How to connect fit data decisions to downstream outcomes including digital tool performance and cross-season consistency
Speakers:
Simone Morlock
Division Head Apparel Fit Solutions
Hohenstein Laboratories
Simone Morlock leads the technology research and development team for Hohenstein Apparel Fit Solutions. Her research and experience focus on 3D scanning technologies, 3D avatars, size surveys & anthropometry, sizing, fitting & pattern and 3D simulation of clothing.
Jaime Griggs
Brand Partnerships Director
Hohenstein Laboratories
Jaime Griggs managed licensing, production and sales for consumer brands at Geneva Watch Group, including a major global sports license, before she moved into product compliance. At Hohenstein she leads a team that builds quality and compliance programs around each client's products and goals, covering chemical, regulatory and performance testing needs. Jaime helps clients move past simple checklists toward testing that makes their products better. She holds a degree in Fashion Marketing and Merchandising from LIM College.
AAFA Host:
Conor O’Brien
Sustainability Policy Specialist
AAFA
Conor O'Brien joined AAFA's policy team in 2024 as its Sustainability Policy Coordinator after completing his Masters in Environmental Science and Policy from Columbia University. Prior to joining AAFA, Conor worked for several years with the U.S. Environmental Protection Agency in Boston, where he engaged with RCRA compliance, state coordination, climate adaptation planning, and environmental justice application. Initially trained as a chemist at Princeton University, Conor combines scientific research with policy analysis and application to provide holistic approaches to sustainable resource usage in pursuit of a more circular economy. Conor supports the work of the AAFA Environmental Committee and AAFA Product Safety Council by engaging with public and private stakeholders on issues of sustainability, product safety, and chemical management germane to the apparel and footwear industry.
Unable to join on September 30?
Register for the webinar to receive an email containing the direct link to access the recording of the webinar and the PDF version of the presentation. The email will be sent 1-3 business days after the webinar.
CONTACT | QUESTIONS
Stephanie Paendong