Register Now! Early Bird rates end on February 10!
The 2027 AAFA Executive Summit will be held in person from
March 10-12, 2027, at the Willard InterContinental Washington, DC, bringing together executives from retail, apparel, footwear, and fashion accessory brands from the U.S. and around the globe. Under the theme
Reinvention Readiness & The Road Ahead, two days of thought-provoking dialogue will tackle the pivotal issues shaping the industry's growth and progress.
We'll close the Executive Summit with a private dinner at the Smithsonian’s National Air and Space Museum to celebrate history and reflection as we look ahead to the industry’s next moves.
Event Location
The Willard InterContinental Washington, DC
1401 Pennsylvania Ave NW
Washington, DC 20004
Hotel Room Block Information - Book Early!
AAFA has reserved a room block at the Willard InterContinental Washington, DC. Please click here to reserve a room directly with the Willard InterContinental Washington, DC at AAFA's rate of $419/night + taxes*, using the code AAF (see detailed steps below). The deadline to reserve a room in AAFA's block at our negotiated rate is Tuesday, February 16, 2027. We expect the room block to sell out before the deadline. Once the block is sold out, availability and rates cannot be guaranteed. DC is very busy in March, so please make sure to book your travel arrangements early!
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The reservation link will take you directly to the hotel's website. If you are an IHG member, first click the “sign-in” button in the top right corner.
- Scroll down to enter your arrival and departure dates in the date box. In the rate preference box, it should pre-populate Group Rate with the code AAF in the Group Code field.
- If the Rate Preference box is not set to Group Rate, click the drop-down box, select Group Rate, and type AAF in the Group Code box.
- Click “Search” and scroll down. The group rate will appear as the booking option to select your room.
- The room rate is $419/night + taxes; however, the website will indicate a $35 amenity fee per night, showing your rate as $454. You will NOT be charged the daily amenity fee, as AAFA has negotiated the fee to be waived for AAFA attendees.
- The reservation link will only populate for AAFA’s contracted room block dates. Please contact Corinne Suder if you need pre/post event dates.
- If preferred, you may call the Willard Reservations Department at (800) 424- 6835 or (202) 628-9100 and identify yourself as a guest with AAFA to receive the group rate.
- Note: If you book a room in the block but do not register for the event, AAFA staff will contact you to register promptly. Reservations made in AAFA’s room block are for registered Executive Summit attendees only.
Registration Information
Please check the Registration Info tab from the bar at the top of the page. Register soon, Early Bird rates end on February 10!
Event Contact
Katie Koscher