Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Service Providers: Supplier Connection Hub

The Supplier Connection Hub houses pre-recorded Solution Sessions, case studies, white papers, and more as developed by AAFA supplier members.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

Events

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Feb. 14, 2023 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

2/14/2023 11:00:00 AM

Feb. 22, 2023 11:00 AM

AAFA Monthly Labeling Modernization Working Group Call

Discuss strategy and next steps on AAFA Digital Labeling Initiative.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

2/22/2023 11:00:00 AM

Mar. 1, 2023 08:30 AM

AAFA Board of Directors Meeting March 2023

The Board of Directors Meeting will take place prior to the start of the Executive Summit on March 1, 2023

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Washington, DC

3/1/2023 8:30:00 AM

Mar. 7, 2023 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

3/7/2023 11:00:00 AM

Mar. 15, 2023 04:00 PM

Virtual: AAFA Executive Committee Meeting March 2023

The Executive Committee will meet virtually via Zoom.  Executive Committee Members Only

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

3/15/2023 4:00:00 PM

Mar. 22, 2023 11:00 AM

AAFA Monthly Labeling Modernization Working Group Call

Discuss strategy and next steps on AAFA Digital Labeling Initiative.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

3/22/2023 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Dec. 23, 2022

AAFA Applauds Passage of INFORM Consumers Act with Omnibus Spending Package

AAFA applauds today's passage of the Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) Consumers Act as part of the 2023 omnibus spending package.

Dec. 23, 2022

AAFA Applauds Passage of INFORM Consumers Act with Omnibus Spending Package

AAFA applauds today's passage of the Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) Consumers Act as part of the 2023 omnibus spending package.

Dec. 13, 2022

American Apparel & Footwear Association Announces Inspiring 2023 American Image Awards Honorees

The American Image Awards celebrates outstanding persons and companies for their leadership, excellence, and noteworthy achievements in all sectors of the industry.

Nov. 17, 2022

AAFA Applauds House Movement of Inform Consumers and Encourages Forward Momentum by the Senate

AAFA commends the U.S. House of Representatives for its passage of the Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) Consumers Act [H.R. 5502].

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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