Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

FEATURED

Jan. 25, 2021

AAFA Calls for Legislation to Hold Online Marketplaces Accountable for Counterfeit Sales

AAFA submitted comments to the USPTO regarding secondary trademark infringement liability in the e-commerce setting - calling for legislation to hold online platforms liable for counterfeit goods sold on their sites.

Jan. 25, 2021

AAFA Calls for Legislation to Hold Online Marketplaces Accountable for Counterfeit Sales

AAFA submitted comments to the USPTO regarding secondary trademark infringement liability in the e-commerce setting - calling for legislation to hold online platforms liable for counterfeit goods sold on their sites.

Jan. 14, 2021

AAFA Welcomes Notorious Markets Report by USTR

AAFA praised today’s release of the 2020 Out-of-Cycle Review of Notorious Markets by the Office of the United States Trade Representative (USTR).

Dec. 10, 2020

AAFA Welcomes Nomination of Katherine Tai for USTR

AAFA praised the nomination of Katherine Tai for U.S. Trade Representative by President-elect Joseph R. Biden today.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Best Practices to Dealing with Demand Letters

For members who, despite their best efforts, have received a demand letter or a cease and desist letter, here are steps that should be taken in your defense.

Events

H T M Lgrid Tiles

Mar. 4, 2021 10:00 AM

Virtual: AAFA Board of Directors Meeting Spring 2021

The Board of Directors will meet virtually via Zoom.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

3/4/2021 10:00:00 AM

Mar. 17, 2021 04:00 PM

Virtual: AAFA Executive Committee Meeting Spring 2021

The AAFA Executive Committee will meet virtually via Zoom.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

3/17/2021 4:00:00 PM

Apr. 7, 2021 11:00 AM

AAFA Member Briefing on Proposed Worker Repayment Standard

Join us for an AAFA member-only briefing on a proposed repayment standard for responsible recruitment

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

4/7/2021 11:00:00 AM

June 15, 2021 02:00 PM

Brand Protection Council Quarterly Call June 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/15/2021 2:00:00 PM

Sep. 14, 2021 02:00 PM

Brand Protection Council Quarterly Call September 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/14/2021 2:00:00 PM

Oct. 13, 2021 09:30 AM

AAFA Board of Directors Meeting Fall 2021

The Board of Directors will take place in New York on October 13

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: New York, NY

10/13/2021 9:30:00 AM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

H T M Lgrid Tiles

Mar. 23, 2021 02:00 PM

Webinar: Part II: A Look At the 117th Congress and the Biden

Join AAFA’s Policy Team for part two of this three-part AAFA member-only webinar series.

Members Only

TOPICS: Supply Chain, Trade, Brand Protection

TYPE: Webinar

LOCATION: Online

3/23/2021 2:00:00 PM

Apr. 20, 2021 02:00 PM

Webinar: Part III: Webinar: Recapping Biden’s First 100 Days

Join AAFA’s Policy Team for part three of this three-part AAFA member-only webinar series.

Members Only

TOPICS: Supply Chain, Trade, Brand Protection

TYPE: Webinar

LOCATION: Online

4/20/2021 2:00:00 PM