Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Service Providers: Supplier Connection Hub

The Supplier Connection Hub houses pre-recorded Solution Sessions, case studies, white papers, and more as developed by AAFA supplier members.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

Events

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June 13, 2023 09:30 AM

2023 Footwear Workshop

Global issues are on the rise. Meet us in Portland, OR to discuss footwear issues that are essential for safety and compliance.

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Portland, OR

6/13/2023 9:30:00 AM

June 21, 2023 08:45 AM

Brand Protection Council Meeting

A meeting of the Brand Protection Council prior to the  AAFA Brand Protection Seminar.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: New York, NY

6/21/2023 8:45:00 AM

June 22, 2023 11:00 AM

AAFA Monthly Labeling Modernization Working Group Call

Discuss strategy and next steps on AAFA Digital Labeling Initiative.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/22/2023 11:00:00 AM

July 19, 2023 11:00 AM

AAFA Monthly Labeling Modernization Working Group Call

Discuss strategy and next steps on AAFA Digital Labeling Initiative.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

7/19/2023 11:00:00 AM

Aug. 1, 2023 11:00 AM

Brand Protection Council Monthly Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/1/2023 11:00:00 AM

Aug. 23, 2023 11:00 AM

AAFA Monthly Labeling Modernization Working Group Call

Discuss strategy and next steps on AAFA Digital Labeling Initiative.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/23/2023 11:00:00 AM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Apr. 26, 2023

Apparel and Footwear Industry Thanks USTR for its Commitment to IP and Release of Annual Special 301

AAFA applauds the dedication and commitment USTR for the annual Special 301 Review report, identifying foreign countries that deny adequate and effective protection of IP rights.

Apr. 26, 2023

AAFA Celebrates Stewardship and Progress with the 2023 American Image Awards

AAFA hosts 2023 American Image Awards, in partnership with CFDA, as the industry celebrates initiators, leaders, and progress drivers.

Apr. 26, 2023

Apparel and Footwear Industry Thanks USTR for its Commitment to IP and Release of Annual Special 301

AAFA applauds the dedication and commitment USTR for the annual Special 301 Review report, identifying foreign countries that deny adequate and effective protection of IP rights.

Mar. 03, 2023

AAFA Announces Board of Directors Leadership and Election Results for 2023-2024

AAFA announced the renewal of its Board of Directors leadership and a lifetime achievement award to Tom Glaser.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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