Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

FEATURED

Apr. 05, 2021

Dupe Influencers Spread Counterfeits on Social Platforms – Harming Consumers and Brands

AAFA released a new report today on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers.”

Apr. 05, 2021

Dupe Influencers Spread Counterfeits on Social Platforms – Harming Consumers and Brands

AAFA released a new report today on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers.”

Mar. 25, 2021

AAFA Names 2021 American Image Awards Honorees - Celebrating Fashion's Future

Announcing the AAFA American Image Award honorees to be celebrated virtually on June 21. Celebrating Fashion's Future, the 2021 honorees exemplify leadership, excellence, and outstanding achievement in all sectors of the apparel and footwear industry

Mar. 23, 2021

AAFA Supports Legislation to Protect Consumers from Counterfeits and Stolen Products Online

AAFA applauds introduction of the “Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act” (INFORM Consumers Act) today. The bill aims to increase online marketplace transparency and accountability.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Events

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June 15, 2021 02:00 PM

Brand Protection Council Quarterly Call June 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/15/2021 2:00:00 PM

Sep. 14, 2021 02:00 PM

Brand Protection Council Quarterly Call September 2021

Review the issues of the day and discuss BPC plans over the coming months.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/14/2021 2:00:00 PM

Oct. 13, 2021 09:30 AM

AAFA Board of Directors Meeting Fall 2021

The Board of Directors will take place in New York on October 13

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: New York, NY

10/13/2021 9:30:00 AM

Oct. 21, 2021 04:00 PM

Virtual: AAFA Executive Committee Meeting Fall 2021

The Executive Committee will meet virtually via Zoom.  Executive Committee Members Only

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

10/21/2021 4:00:00 PM

Nov. 8, 2021 10:00 AM

Environmental Committee November Meeting

The Committee discusses sustainability issues facing the industry and develops innovative solutions to meet those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

11/8/2021 10:00:00 AM

Nov. 9, 2021 10:00 AM

Social Responsibility Committee November Meeting

The Committee discusses CSR issues and develops tools, policies, and best practices to help companies address those challenges.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Washington, DC

11/9/2021 10:00:00 AM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

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