Brand Protection

By working relentlessly with policymakers and industry stakeholders, AAFA helps protect your brand’s global reputation, its intellectual property, as well as your workers and consumers.

News

FEATURED

Oct. 01, 2018

AAFA Comments to USTR on Notorious Markets

AAFA submitted comments to the U.S. Trade Representative (USTR) highlighting the industry's concerns with online and physical marketplaces that “engage in or facilitate substantial copyright piracy or trademark counterfeiting.”

Feb. 27, 2019

AAFA Testifies At USTR for 2019 IPR Report

AAFA testified before the U.S. Trade Representative (USTR) at a hearing in preparation for the annual Special 301 intellectual property rights (IPR) report.

Feb. 12, 2019

AAFA Requests to Testify at USITC Hearing on UK Trade Agreement

AAFA submitted comments and a request to testify to the U.S. International Trade Commission in connection with its hearing on the potential U.S./U.K. Trade Agreement.

Feb. 12, 2019

AAFA Requests to Testify at USITC Hearing on UK Trade Agreement

AAFA submitted comments and a request to testify to the U.S. International Trade Commission in connection with its hearing on the potential U.S./U.K. Trade Agreement.

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Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

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Tools & Research

Best Practices to Dealing with Demand Letters

For members who, despite their best efforts, have received a demand letter or a cease and desist letter, here are steps that should be taken in your defense.

Best Practices to Dealing with Demand Letters

For members who, despite their best efforts, have received a demand letter or a cease and desist letter, here are steps that should be taken in your defense.

Best Practices to Avoid Copyright Infringement

The following guidelines should help defend against frivolous lawsuits.

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Committees

Legwear Committee Footwear Action Committee Brand Protection Council Government Relations Committee Brand Protection Council Government Relations Committee Footwear Action Committee Legwear Committee

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Events

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July 11, 2019 10:00 AM AAFA Brand Protection Seminar: Fighting The Fakes This seminar will cover how to protect you brand, respond to crises, protect workers and consumers from the vagaries of counterfeit goods and more TOPICS: Brand Protection TYPE: In-Person Event LOCATION: New York, NY	7/11/2019 10:00:00 AM

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June 4, 2019 03:00 PM Government Relations Committee June Conference Call Review the issues of the day and discuss Committee plans over the coming months. Members Only TOPICS: Brand Protection, Supply Chain, Trade TYPE: Committee LOCATION: Conference Call	6/4/2019 3:00:00 PM
June 11, 2019 02:00 PM Brand Protection Council Quarterly Call June 2019 Review the issues of the day and discuss BPC plans over the coming months Members Only TOPICS: Brand Protection TYPE: Committee LOCATION: Conference Call	6/11/2019 2:00:00 PM
June 27, 2019 03:00 PM Legwear Committee June Conference Call 2019 Review the issues of the day and discuss Committee plans over the coming months. Members Only TOPICS: Brand Protection, Supply Chain, Trade TYPE: Committee LOCATION: Conference Call	6/27/2019 3:00:00 PM
July 9, 2019 03:00 PM Government Relations Committee July Conference Call Review the issues of the day and discuss Committee plans over the coming months. Members Only TOPICS: Brand Protection, Supply Chain, Trade TYPE: Committee LOCATION: Conference Call	7/9/2019 3:00:00 PM
Aug. 13, 2019 03:00 PM Government Relations Committee August Conference Call Review the issues of the day and discuss Committee plans over the coming months. Members Only TOPICS: Brand Protection, Supply Chain, Trade TYPE: Committee LOCATION: Conference Call	8/13/2019 3:00:00 PM
Sep. 10, 2019 03:00 PM Government Relations Committee September Conference Call Review the issues of the day and discuss Committee plans over the coming months. Members Only TOPICS: Brand Protection, Supply Chain, Trade TYPE: Committee LOCATION: Conference Call	9/10/2019 3:00:00 PM

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Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

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Webinars

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June 18, 2019 02:00 PM Webinar: Build Online Presence For Customers Not Impostors Brand reputation is under constant threat in the digital world, and domain management is the first line of defense to prevent abuse. TOPICS: Brand Protection TYPE: Webinar LOCATION: Online	6/18/2019 2:00:00 PM

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