Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

News

FEATURED

Jan. 11, 2022

AAFA Names 2022 American Image Awards Honorees

AAFA announces individuals and companies to be honored - April 26 in NYC - for their leadership, excellence, and extraordinary achievements in all sectors of the apparel and footwear industry.

Jan. 11, 2022

AAFA Names 2022 American Image Awards Honorees

AAFA announces individuals and companies to be honored - April 26 in NYC - for their leadership, excellence, and extraordinary achievements in all sectors of the apparel and footwear industry.

Oct. 12, 2021

AAFA Flags Extensive Counterfeit Concerns on Social Media in Notorious Markets Submission

AAFA submitted comments to USTR recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations.

Oct. 11, 2021

AAFA Comments to USTR on Notorious Markets

AAFA Comments to USTR on Notorious Markets.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

Events

H T M Lgrid Tiles

Feb. 1, 2022 02:00 PM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

2/1/2022 2:00:00 PM

Mar. 1, 2022 02:00 PM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

3/1/2022 2:00:00 PM

Mar. 9, 2022 09:00 AM

AAFA Board of Directors Meeting March 2022

The Board of Directors Meeting will take place prior to the start of the Executive Summit on March 9, 2022

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Washington, DC

3/9/2022 9:00:00 AM

Mar. 17, 2022 04:00 PM

Virtual: AAFA Executive Committee Meeting March 2022

The Executive Committee will meet virtually via Zoom.  Executive Committee Members Only

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

3/17/2022 4:00:00 PM

Apr. 5, 2022 02:00 PM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

4/5/2022 2:00:00 PM

Apr. 26, 2022 06:00 PM

American Image Awards 2022

Celebrate Fashion’s Future! AAFA is proud to team with the CFDA Foundation for the sixth consecutive year as our exclusive charity beneficiary.

TOPICS: Trade, Brand Protection, Supply Chain

TYPE: In-Person Event

LOCATION: New York, NY

4/26/2022 6:00:00 PM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

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Jan. 20, 2022 02:00 PM

Webinar: Cracking Down on Fake Websites: Keen's Formula

Keen Footwear and Red Points share the range of detection & removal techniques that brands can use to combat fake websites & stop reputation damage.

TOPICS: Brand Protection

TYPE: Webinar

LOCATION: Online

1/20/2022 2:00:00 PM

Feb. 3, 2022 02:00 PM

Webinar: Keeping Your E-commerce Customers' Data Safe

Join the experts at OpSec to learn how other organizations fight the rising tide of data breaches and protect themselves and their customers data onli

TOPICS: Brand Protection

TYPE: Webinar

LOCATION: Online

2/3/2022 2:00:00 PM