Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

Tools & Resources

FEATURED

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Dupe Influencers on Social Media

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Brand Protection Tips: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Brand Protection Tips: Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Selling in New Countries

AAFA's members-only country profiles address the key features that are unique to a country but necessary for foreign businesses to understand when looking to sell within that country's borders.

AAFA Education Foundation Schools

Students from these schools are eligible to compete for scholarships under AAFA’s contributions to the Fashion Scholarship Fund

Events

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Mar. 5, 2025 08:30 AM

AAFA Board of Directors Meeting March 2025

The Board of Directors Meeting will take place prior to the start of the Executive Summit on March 5, 2025

Members Only

TOPICS: Supply Chain, Brand Protection, Trade

TYPE: In-Person Event

LOCATION: Washington, DC

3/5/2025 8:30:00 AM

Apr. 29, 2025 06:00 PM

American Image Awards 2025

Celebrate Fashion’s Future! AAFA is proud to team with the CFDA Foundation for the seventh consecutive year as our exclusive charity beneficiary.

TOPICS: Trade, Brand Protection, Supply Chain

TYPE: In-Person Event

LOCATION: New York, NY

4/29/2025 6:00:00 PM

May 6, 2025 05:30 PM

2025 Global Supply Chain & Trade Conference

Join AAFA in Pittsburgh, Pennsylvania!

TOPICS: Supply Chain, Trade, Brand Protection

TYPE: In-Person Event

LOCATION: Pittsburgh, PA

5/6/2025 5:30:00 PM

Oct. 23, 2025 04:00 PM

AAFA Board of Directors Meeting Fall 2025

The Fall Board of Directors meeting will take place at Perry Ellis headquarters in Doral, FL on October 23-24, 2025

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: Doral, FL

10/23/2025 4:00:00 PM

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

News

FEATURED

Oct. 02, 2024

AAFA Details Proliferation of Dangerous Counterfeits, Repeat Infringers, Fraudulent Advertisements

AAFA calls for immediate action to address the concerning volume and accessibility of dangerous counterfeits in Notorious Markets comments to USTR.

Oct. 02, 2024

AAFA Details Proliferation of Dangerous Counterfeits, Repeat Infringers, Fraudulent Advertisements

AAFA calls for immediate action to address the concerning volume and accessibility of dangerous counterfeits in Notorious Markets comments to USTR.

Jul. 09, 2024

AAFA Applauds Congressional Resolution for Awareness of Counterfeiting Dangers and Calls for Action

AAFA commends the Senate on designating July as National Anti-Counterfeiting and Consumer Education and Awareness Month

Jun. 13, 2024

Bipartisan House Shop Safe Introduction to Stem Proliferation of Counterfeits on Platforms

AAFA commends introduction of the SHOP SAFE Act in the U.S. House on Tuesday. This important legislation addresses the proliferation of dangerous counterfeits promoted and sold online.

Learning Center

AAFA offers its recorded events, webinars, and lunch and learn programs on-demand for your convenience. Covering a range of innovative concepts and successful business practices, these recordings provide intelligence and action items to help your business succeed.

VIEW LEARNING CENTER

Webinars

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