Brand Protection

AAFA advocates for the protection of intellectual property rights (IPR); builds awareness of the dangers of counterfeits to businesses, consumers, workers, and the environment; and educates the industry on how to overcome shared challenges that cause lost sales and irreparable damage to brand reputation.

News

FEATURED

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Apr. 27, 2022

AAFA Celebrates Inspiring Leadership and Inclusive Partnerships with the 2022 American Image Awards

AAFA hosted the 45th AAFA American Image Awards with a high-energy celebration of the accomplishments of the fashion and retail industry at the iconic Plaza Hotel in New York City.

Apr. 27, 2022

Apparel and Footwear Industry Reiterates Importance of USTR Special 301 Report for Global IP

AAFA praised the Office of the United States Trade Representative (USTR) following the release of its 2022 Special 301 Review.

Apr. 26, 2022

Cross Industry Letter Calls on Congress to Stop Sale and Promotion of Dangerous Counterfeits Online

This World IP Day, a coalition of industry groups calls out the importance of the SHOP SAFE Act and the INFORM Consumers Act.

Legislative Action Center

Here’s where you’ll find pre-prepared letters and e-mails to send your legislators on the most pressing brand protection issues for our industry today.

VIEW KEY ISSUES

Tools & Research

FEATURED

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Industry Environmental Sustainability Initiatives

Traceability, transparency, and circularity aren’t just goals for the future. As our efforts accelerate, the following organizations and programs are making a difference today and every day.

Supplier Resource Hub

The Supplier Resource Hub houses case studies, white papers, special articles, and more as developed by AAFA supplier members.

Dupe Influencers: The Concerning Trend of Promoting Counterfeits

AAFA’s first-ever report on the concerning trend among a small but fast-growing pool of influencers – dupe influencers – promoting counterfeit apparel, footwear, and accessories on social media platforms.

Consumer Checklist: Fighting Fakes While Shopping Online

Hazards like illegal chemicals in a product, missing safety mechanisms, and poor construction standards are good reasons to avoid counterfeit products. Access this checklist for making more informed decisions when shopping via online third-party mark

Combat Fraudulent Advertising Online

Access this joint report by the Transnational Alliance to Combat Illicit Trade (TRACIT) in coordination with AAFA, which explores the emerging risk of fraudulent advertising online and how to combat it.

MOU Partners

AAFA has forged Memorandum of Understanding (MOU) agreements with strategic partners around the world to collaborate on reducing trade barriers, sharing best practices, and promoting innovation on behalf of our members.

Events

H T M Lgrid Tiles

May 20, 2022 01:00 PM

AAFA Member Only CBP Webinar Briefing

Join us for a member only briefing to review CBP’s IP enforcement procedures.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

5/20/2022 1:00:00 PM

May 26, 2022 03:00 PM

AAFA Member only Webinar Briefing on Russia IP Issues

The Regional IP Attaché for Central Eurasia will facilitate a briefing to review issues brands face navigating trademark, copyright, and counterfeits

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Online

5/26/2022 3:00:00 PM

June 7, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

6/7/2022 11:00:00 AM

Aug. 2, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

8/2/2022 11:00:00 AM

Sep. 6, 2022 11:00 AM

Brand Protection Council Monthly Conference Call

Join us for monthly Brand Protection Council calls to discuss the latest brand protection, counterfeit, and intellectual property rights issues.

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: Committee

LOCATION: Conference Call

9/6/2022 11:00:00 AM

Sep. 14, 2022 04:00 PM

AAFA Board of Directors Meeting Fall 2022

The Board of Directors meeting will take place at the offices of Fruit of the Loom in Bowling Green, KY on September 14-15

Members Only

TOPICS: Brand Protection, Supply Chain, Trade

TYPE: In-Person Event

LOCATION: Bowling Green, KY

9/14/2022 4:00:00 PM

Request for Comments

Before the government implements changes to various compliance processes, agencies often solicit comments, offering industry opportunities to provide feedback on the impact of proposed rule or process changes. AAFA provides comments on behalf of the industry. We also encourage you to submit comments directly. Here is where we share the requests for comments by agency and by deadline.

VIEW ALL REQUESTS

Webinars

H T M Lgrid Tiles
There are no records.